Tuesday, April 15, 2014

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Fine-Dining Restaurants Riding Three-Year Growth Streak
Keywords: Restaurants

After suffering through some dark days during the recession, the fine-dining segment of the U.S. restaurant industry has bounced back nicely over the past three years.

Based on research by The NPD Group, visits to fine-dining restaurants rose 5% in 2013, compared to flat traffic in the quick-service category, and declines of 2% and 3%, respectively, for the casual-dining and mid-scale segments. Traffic for the fine-dining sector also increased 4% in both 2011 and 2012.

(Source: Nation's Restaurant News, by Mark Brandau, 04/08/14)
Webinar Today: How To Get Your Voicemail Messages Returned

How far into your voicemail message does your prospect get before punching "delete?" Your prospect is distracted with other concerns, and your job is to say something that is going to cut through all of the clutter and get their attention.

Join author, speaker, and radio pro Dan O'Day as he shares specific examples, key words, secret weapons, and real voicemails that will get your messages returned.

This webinar will presented today at 10 AM, and again this Thursday at 3 PM. For registration information, click here.

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Survey Predicts a Drop in Prom Spending This Year
Keywords: Teen Market

Following several years of steady increases, spending on high school proms is expected to decline this year -- by some 14%.

A new Visa survey of more than 1,200 parents of prom-aged teens predicts that spending on the annual event will average $978 this time around, down from $1,139 last year and $1,079 in 2012.

(Source: CNNMoney.com, by Melanie Hicken, 04/09/14)

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Consumers Voice Their Reasons for Switching Supermarkets
Keywords: Supermarkets

Wegmans, Trader Joe's and Publix were named as the top three supermarket chains in the country in a new survey of more than 27,000 subscribers to Consumer Reports magazine.

But while there was lots to celebrate by the winners in the ratings, there was also a sobering statistic: One-third of the survey respondents said they had stopped shopping at a nearby grocery store in the past year.

(Source: Retail Wire, by George Anderson, 03/28/14)

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Daily Sales Tip: Interested or Just Polite?

One of the biggest challenges to productively pursuing cold-call prospects is distinguishing between prospects who are interested and people who are merely polite.

Sometimes, prospects will express enthusiasm and willingness to hear your pitch -- even if they have no serious intention to buy. They won't say no to spending time, but they will say no to spending money. The more cold calls you make, the clearer the distinction between truly curious customers and the amiable (but uninterested) ones becomes.

Conversely, some prospects may seem reluctant at the beginning, but will ultimately follow through after considering the opportunity. I've had calls I thought were going nowhere fast. Surprisingly, some of those customers ended up asking me leading questions that indicated they could envision the benefits of our services when we met.

The moral of the story: Don't be too quick to judge; you'll often be wrong. However, don't be too slow to judge because you will often waste time.

Source: John McLellan, Chief Revenue Officer of sales and marketing firm EBQuickstart

Advertising Agency Franchise Owner, Viamark - MA, CT, RI, NH, VT, ME, NY, NJ, PA, DE, NC, SC, TN, GA, FL

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