Digital Focus | Friday, April 18, 2014

Daily Sales Tip    | RST Archive    |    Job Center    |    Training Calendar    |     |   Print/View Full Issue

Jacobs Media Releases Techsurvey10, Radio at the Digital Tipping Point
Keywords: Radio | Digital Media

This year's Techsurvey from Jacobs Media, a Detroit-based media research and consulting firm, shows that Radio is on both sides of the digital tipping point. While 95% still tune in daily, fewer respondents listen for a minimum of an hour on a typical day.

(Source: RAB staff from Jacobs Media news release, 04/07/14)
Enter to Win More Than $25,000 in the Radio Mercury Awards.
Deadline Extended to April 30!

Enter your client and/or station radio spots and campaigns to win from more than $25,000 in eligible prize categories for radio stations, including the $6,000 Radio Station Produced Spot, $6,000 and $3,000 Radio Campaign, $6,000 Integrated Campaign and new, $1,500 Radio Promotion of the Year Showcase Award.

Submit client and/or station promotions into the new Radio Promotion of the Year category. Accepted entry formats include a spot, campaign, program open, live read, innovative unit lengths, remote or live experience, digital campaign (audio and/or visual, dynamic or static), Public Service Announcement or tune-in announcement. Entries can be in English or Spanish.

If you win, you'll take home a prize and trophy on June 4 at the 2014 Radio Mercury Awards, the premiere creative competition for radio. Showcase your radio work and be acknowledged on a national stage.

Submit your radio work that was broadcast, on-air or digitally, in the 16 months between January 1, 2013 and April 30, 2014. Complete your entry online by final deadline, Wednesday, April 30.

Go to for entry guidelines and easy online entry.

  Read More

1 in 4 Marketers Using Programmatic Marketing
Keywords: Internet Advertising

Most Still Find It a Mystery

Programmatic marketing is attracting bigger ad budgets even though the majority of marketers are having trouble understanding what it is and how it works.

(Source: John Potter, SVP/Professional Development, RAB)

  Read More

The Power of a Digital Database
Keywords: Digital Media

Typically, advertisers and brands pay for data about the buying habits of their customers and their competitors' customers.

The digital age has opened the doors for brands to track customers through couponing and Customer Relationship Management (CRM) tools.

(Source: Advertising Age, by Jack Neff, 04/15/14)

  Read More


Daily Sales Tip: Online Video Increases Advertisers’ Sales...and Yours

According to a survey commissioned by Animoto, online video helps sell consumers on making a purchase. If you are producing and selling online video to your advertisers, statistics from their research can be used to demonstrate the benefits:

-- 96% of consumers find videos helpful when making purchase decisions online.
-- Nearly three-quarters are more likely to purchase a product or service if they can watch a video explaining it beforehand.

Animoto has created an infographic that contains several additional statistics about the power of online video.

Get the complete story in an infographic here.

Radio's ability to create professional sound tracks can be used with photos or video to create an online video commercial or infomercial. You can charge higher rates than simple display ads and advertisers will get better results leading to more repeat advertising.

Source: John Potter, SVP/Professional Development, RAB

Advertising Agency Franchise Owner, Viamark - MA, CT, RI, NH, VT, ME, NY, NJ, PA, DE, NC, SC, TN, GA, FL

1-800-232-3131 | | To unsubscribe, CLICK HERE and enter REMOVE in the subject line.