Alternative Revenue Focus | Monday, April 21, 2014

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Marketers Go Where the Millennials Are: Summer Music Festivals
Keywords: Sponsorship Sales

More than $1.34 billion will be spent by brands sponsoring music venues, festivals and tours this year, but not all of the spending is going to title or traditional sponsorship elements.

Some brands are putting their spending into tailored experiences outside festival grounds; others are offering mobile apps that send users push notifications from brands as they walk near sponsors' tents.

(Source:, by Michael Sebastian, 04/16/14)
Enter to Win More Than $25,000 in the Radio Mercury Awards.
Deadline Extended to April 30!

Enter your client and/or station radio spots and campaigns to win from more than $25,000 in eligible prize categories for radio stations, including the $6,000 Radio Station Produced Spot, $6,000 and $3,000 Radio Campaign, $6,000 Integrated Campaign and new, $1,500 Radio Promotion of the Year Showcase Award.

Submit client and/or station promotions into the new Radio Promotion of the Year category. Accepted entry formats include a spot, campaign, program open, live read, innovative unit lengths, remote or live experience, digital campaign (audio and/or visual, dynamic or static), Public Service Announcement or tune-in announcement. Entries can be in English or Spanish.

If you win, you'll take home a prize and trophy on June 4 at the 2014 Radio Mercury Awards, the premiere creative competition for radio. Showcase your radio work and be acknowledged on a national stage.

Submit your radio work that was broadcast, on-air or digitally, in the 16 months between January 1, 2013 and April 30, 2014. Complete your entry online by final deadline, Wednesday, April 30.

Go to for entry guidelines and easy online entry.

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Pepsi Readies Summer Launch of Sodas With 'Real Sugar'
Keywords: Promotions

PepsiCo is set to launch three new Pepsi cola products that are marketed and packaged as being "made with real sugar." The beverages, to be released this summer, will come in regular, vanilla and wild cherry flavors and are labeled with the nostalgic PepsiCo logo.

(Source:, by Ray Latif, 04/08/14)

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Is Corporate America Losing Interest in Being Pink?
Keywords: Cause-Related Marketing

For the first time in 20 years, corporate cause efforts directed towards the breast cancer issue appear to be fading.

You wouldn't know it from all the pink you see in retail stores every October, but in 2013, there were fewer breast cancer cause marketing programs in the market than in previous years.

(Source:, by Alison DaSilva, Cone Communications, 11/05/2013)

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Daily Sales Tip: Changes in the Pet Care Category Mars Inc. is buying the IAMS, Eukanuba, and Natura brands from Procter & Gamble. The strategic move is intended to complement and grow Mars Petcare's large and growing global Petcare business and the two companies expect to complete the transaction in the second-half of 2014.

Pet spending is always a huge category and you can expect Mars is planning its new promotional campaigns already, in order to launch them as soon as the deal gets regulatory approval. Now is the time to start building those relationships with Mars regional managers and sales reps for your market.

Source: Brandeis C. Hall,, (972) 753-6786

Advertising Agency Franchise Owner, Viamark - MA, CT, RI, NH, VT, ME, NY, NJ, PA, DE, NC, SC, TN, GA, FL

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