Digital Focus | Friday, April 25, 2014

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What Stations Are Doing: Time to Roll the Dice on Social
Keywords: Radio

At the NAB Show, Vince Benedetto, President and CEO of Bold Gold Media Group, shared two ideas to drive radio stations' social sites during a rapid-fire idea exchange.

He told about how one of his stations in Scranton, PA partnered with a local casino. The station, "105 The River," WWRR, built a broadcast studio in the high-traffic location and called it "Studio of the Stars at Mohegan Sun Casino." He says 12,000 people walk by his studio each day.

(Source: John Potter, SVP/Professional Development, RAB)
Upcoming Webinar: Social + Mobile -- Incremental Revenue for Radio

This webinar features the findings of BIA/Kelsey, with information about two fast-growing areas of digital advertising. You'll learn the key implications of both social and mobile for radio stations, and opportunities for you to add incremental revenue.

BIA/Kelsey's Senior Analyst Jed Williams will present proprietary research and recommendations for radio. He'll include case studies of successful station programs you can use as ideas in your own market.

This webinar will presented twice: Tuesday, May 20, at 10 AM, and again on Thursday, May 22, at 3 PM. For registration information, click here.

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BIA/Kelsey Research Says the Internet Radio Revolution Has Arrived
Keywords: Radio

The Internet radio revolution has been brewing for some time. In the Executive Summary of a recent research report, BIA/Kelsey says streaming audio has gone mainstream for audiences and advertisers.

This revolution is foundational, meaning that new business models are forming around new audience behaviors supported by technology advances.

(Source: BIA/Kelsey, 04/21/14)

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Time Spent with Digital to Surpass Television
Keywords: Digital Media

In a report from eMarketer, the time adults spend with media is shifting to digital. Digital this year will lead in media usage, beating television. Digital is considered online and mobile.

(Source: eMarketer, 04/22/14)

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Daily Sales Tip: DIY, YDI, DIT

I overheard a digital agency executive talking about digital marketing for Small and Medium Businesses. He said there are 3 ways for SMBs to approach digital campaigns:

1. DIY -– Do It Yourself. Here the SMB would handle placing digital ad buys, social media, mobile, streaming, and other elements himself or herself. This is not likely to be a great plan considering the many responsibilities SMB owners have running their business.

2. YDI -– You Do It. This is where the SMB hires an agency to handle all aspects of his or her digital advertising. This, too, is unlikely because of the expense.

3. DIT -– Do It Together. Here is where radio salespeople come in. The SMB decision-maker can do some of the work provided a trusted partner is able to help.

Present your and your station's ability to help advertisers with digital needs: SEO, SEM, social, reputation management. If you don't have resources inside the station, look for partnerships with agencies or vendors such as Orange Soda (, PricingEngine (, HubShout (, or similar companies.

Source: John Potter, SVP/Professional Development, RAB

Advertising Agency Franchise Owner, Viamark - MA, CT, RI, NH, VT, ME, NY, NJ, PA, DE, NC, SC, TN, GA, FL

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