Alternative Revenue Focus | Monday, April 28, 2014

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Effective Sponsorship Proposals: The Primary Proposal
Keywords: Sponsorship Sales

IEG SR recommends that properties use two proposals in the sponsorship sales process: the proposal brief and the primary proposal. One is short and sweet with one clear goal: to secure a meeting or telephone call with a prospect.

The other contains significantly more information, but both documents share a similar format: the opportunity, tailored benefits, customized promotional overlays and fee.

(Source: IEG Sponsorship Report, 04/14/14)
 
Upcoming Webinar: Social + Mobile -- Incremental Revenue for Radio

This webinar features the findings of BIA/Kelsey, with information about two fast-growing areas of digital advertising. You'll learn the key implications of both social and mobile for radio stations, and opportunities for you to add incremental revenue.

BIA/Kelsey's Senior Analyst Jed Williams will present proprietary research and recommendations for radio. He'll include case studies of successful station programs you can use as ideas in your own market.

This webinar will presented twice: Tuesday, May 20, at 10 AM, and again on Thursday, May 22, at 3 PM. For registration information, click here.


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Restaurant Marketing Ideas for May
Keywords: Restaurants | Marketing

Mother's Day is the most popular day of the year to dine out, according to the National Restaurant Association.

But Mother's Day isn't the only day in May that restaurants promote in order to bring in more business.

(Source: RestaurantNews.com, 04/17/14)

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Jersey Mike's Subs Sets Record With Annual Charity Fundraiser
Keywords: Charities | Cause-Related Marketing

Jersey Mike's Subs raised an unprecedented $2.1 million for its 4th annual Month of Giving campaign, with the money going toward more than 100 different charities nationwide.

(Source: FastCasual.com, 04/17/14)

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Daily Sales Tip: Cause-Related Marketing: A Definite Win-Win Concerned with the local economy, catastrophic illnesses, or global events? No matter what the issue, Cause-Related Marketing opportunities attract clients with shared interests and values to your station.

With the proper match between your format, your listeners, and a local cause, you can create a terrfic way for businesses to make a difference in their community as well as increase the awareness of their company, products, and services.

Source: Brandeis C. Hall, BHall@rab.com, (972) 753-6786


Chicago Suburban WSPY FM seeks Station Manager, WSPY-FM
Advertising Agency Franchise Owner, Viamark - MA, CT, RI, NH, VT, ME, NY, NJ, PA, DE, NC, SC, TN, GA, FL


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