Thursday, May 1, 2014

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2014 Political Advertising Handbook for Radio Professionals Now Available
Keywords: Radio | Politics

Political Calendar with 2014 LUC Dates Also on RAB Website

With the 2014 midterm elections drawing closer, political advertising continues to represent a tremendous potential source of revenue for the Radio industry.

To help guide you through the frequently confusing rules and regulations of the political arena, the Radio Advertising Bureau's revised 2014 Political Advertising Handbook for Radio Sales and Management is now available on RAB.com in the Political Advertising area under the Research tab.
 
Upcoming Webinar: Social + Mobile -- Incremental Revenue for Radio

This webinar features the findings of BIA/Kelsey, with information about two fast-growing areas of digital advertising. You'll learn the key implications of both social and mobile for radio stations, and opportunities for you to add incremental revenue.

BIA/Kelsey's Senior Analyst Jed Williams will present proprietary research and recommendations for radio. He'll include case studies of successful station programs you can use as ideas in your own market.

This webinar will presented twice: Tuesday, May 20, at 10 AM, and again on Thursday, May 22, at 3 PM. For registration information, click here.


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Families Preparing to Treat Mom on Her Special Day
Keywords: Mother's Day

After splurging on tablets and smartphones, beauty supplies, apparel and jewelry for mom last year, consumers this year will celebrate Mother's Day keeping practicality in mind.

According to the National Retail Foundation's 2014 Mother's Day Spending Survey, conducted by Prosper Insights & Analytics, Americans will spend an average of $162.94 on mom this year, down from a survey high of $168.94 last year. Total spending is expected to reach $19.9 billion.

(Source: National Retail Federation, 04/29/14)

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Hotel Guests Are Bringing Their Appetites When Traveling
Keywords: Hotels & Motels

Plush bedding, fancy lobbies, and extras like pools and gyms are all great, but it turns out that the number one thing travelers care about when staying in a hotel is free breakfast.

Hotels.com surveyed approximately 1,000 travelers, and found that the most important hotel amenity travelers want is complimentary breakfast. A hotel restaurant was ranked as the second-most important amenity, showing that there is a growing emphasis on hotel dining.

(Source: Hotels.com, 04/08/14)

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Daily Sales Tip: Obtaining Convincing Testimonials

In my workshops, I tell attendees that there are two good times to ask for testimonials:

1. When a customer compliments you. After thanking them, ask if you can write it up for their signature. Most people will consent. Customers don't usually do a very good job of writing testimonials, so you have to help them. They also tend to forget, so this method helps remind them. You can say something like: "I know you are busy, so let me write something up and send it to you for your signature."

Need some compliments in a hurry? Get on the phone and call some of your best customers to see how things are going. Ask if they were happy with their last order. Then listen.

2. At the end of a job. This is when your customers should be happiest and the great results or service you provided is still fresh in their minds. Again, probe by asking enough specific questions to develop a compelling endorsement.

Source: Sales consultant/author Jim McCraigh


Advertising Agency Franchise Owner, Viamark - MA, CT, RI, NH, VT, ME, NY, NJ, PA, DE, NC, SC, TN, GA, FL
Chicago Suburban WSPY FM seeks Station Manager, WSPY-FM


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