Alternative Revenue Focus | Monday, May 5, 2014

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4 Real-Time Engagement Strategies
Keywords: Marketing

Marketers are well-aware of the big, iconic events like the Super Bowl, Lollapalooza, and others, although they aren't always a position to participate. But the engagement strategies behind these grand-scale events can also be applied to the multitude of other event marketing options. Think: in-store promotions, restaurants, and more.

There is a major opportunity for large and small brands alike to create a real-time, interactive experience for their customers.

(Source: Chief Marketer, 04/17/14)

 
Upcoming Webinar: Social + Mobile -- Incremental Revenue for Radio

This webinar features the findings of BIA/Kelsey, with information about two fast-growing areas of digital advertising. You'll learn the key implications of both social and mobile for radio stations, and opportunities for you to add incremental revenue.

BIA/Kelsey's Senior Analyst Jed Williams will present proprietary research and recommendations for radio. He'll include case studies of successful station programs you can use as ideas in your own market.

This webinar will presented twice: Tuesday, May 20, at 10 AM, and again on Thursday, May 22, at 3 PM. For registration information, click here.


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The 2014 Walgreens Way to Well Health Tour Kicks Off
Keywords: Cause-Related Marketing

Now through December, Walgreens and the National Urban League will provide free health tests, assessments, education and consulting services as part of a $100 million initiative to improve the everyday health of Americans nationwide.

The initiative also is dedicated to providing accessible, affordable resources for prevention and early detection of chronic diseases like heart disease, cancer and diabetes.

(Source: Drug Store News, by Michael Johnsen, 05/02/14)

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Dunkin' Donuts Finds Sports Marketing 'A Winner's Game'
Keywords: Marketing

Dunkin' Donuts is increasing its partnerships with sports teams and sports figures, but appears to be an equal opportunity partner across the spectrum.

These partnerships range from baseball to football to hockey, and even to signing a deal with Liverpool FC of the Barclays English Premier league and the TCS New York City Marathon.

(Source: NYSportsJournalism.com, 04/30/14)

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Daily Sales Tip: RAB’s New Co-op Directory Offers a Video Tutorial Did you know that RAB's new Co-op Directory offers a short video tutorial to help you find what you need easily?

It also introduces you to some of the exciting new features that will help you sell more using co-op funding and provide you sales leads for short-term, seasonal campaigns with incentives for retailers to advertise.

Get a cup of coffee and sit back for 10 minutes guaranteed to help you grow your revenue! Click here for the short tutorial to help you get the most from your new RAB Co-op Directory.

Source: Brandeis C. Hall, BHall@rab.com, (972) 753-6786


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