Thursday, May 8, 2014

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Fast-Casual Restaurants Keep Delivering Faster-Than-Average Growth
Keywords: Restaurants

The fast-casual segment continues to lead growth within the restaurant industry. With an 11% increase in 2013 sales and nearly 8% increase in units, fast-casual concepts among Technomic's 2014 Top 500 Chain Restaurants comprise many of the fastest-growing restaurant chains.

While not among the overall leaders on the list of chains with the highest rates of growth last year, the fast-casual category leaders -- Panera Bread, Chipotle Mexican Grill and Panda Express -- still posted healthy sales gains of 12%, 17% and 11%, respectively.

(Source: Fast Casual, by Alicia Kelso, 05/01/14)
Upcoming Webinar: Social + Mobile -- Incremental Revenue for Radio

This webinar features the findings of BIA/Kelsey, with information about two fast-growing areas of digital advertising. You'll learn the key implications of both social and mobile for radio stations, and opportunities for you to add incremental revenue.

BIA/Kelsey's Senior Analyst Jed Williams will present proprietary research and recommendations for radio. He'll include case studies of successful station programs you can use as ideas in your own market.

This webinar will presented twice: Tuesday, May 20, at 10 AM, and again on Thursday, May 22, at 3 PM. For registration information, click here.

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Homeowners Tackling Landscaping Projects that Beautify, Solve Problems
Keywords: Lawn and Garden | Home Improvement

Creating entertaining space and fixing problems are equally important to homeowners when it comes to landscaping projects, according to the Spring Landscaping Survey of more than 4,500 Houzz users who are in the midst of, or are planning, a landscape update.

(Source: Houzz, 04/25/14)

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Consumers Pick Their Customer Service Favorites
Keywords: Retail Market

Prosper Insights & Analytics has announced its Customer Service Champions for 2013, a list that includes a mixture of traditional and non-traditional retailers.

(Source: Forbes, by Pam Goodfellow, 05/06/14)

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Daily Sales Tip: Restating Objections

The best salespeople repeat objections back to prospects in their own words to clarify that everyone is on the same page.

If the salesperson has taken good notes, chances are the prospect will confirm they're on the right track.

In many cases, prospects will become more engaged because the salesperson is focusing on their greatest concerns.

Another follow-up: Asking prospects how big a concern their objection is. This helps gauge whether the objection is the biggest obstacle to closing the sale, or one of several details that need to be addressed.

Source: Sales author/trainer John Boe

Advertising Agency Franchise Owner, Viamark - MA, CT, RI, NH, VT, ME, NY, NJ, PA, DE, NC, SC, TN, GA, FL

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