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Edmunds.com Forecasts 13.6 Million New Car Sales in 2012
Keywords: Autos-New Domestic | Autos-New Imported
An estimated 13.6 million new cars and trucks will be sold in 2012, according to a new auto sales forecast released on Monday by Edmunds.com. The forecast anticipates a solid increase over 2011 new car sales, which could come in as high as 12.8 million vehicles when December comes to a close. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
What Advertisers and Agencies Want
During this timely webinar, you'll learn what America's leading advertisers and agencies expect when they meet with you -- creative solutions to their problems; custom recommendations on how to generate more business; and ideas for effectively using integrated media.
This presentation, conducted by RAB's John Potter, will be offered twice: Tuesday, January 17 at 3 PM (Central), and Thursday, January 19, at 10 AM (Central).
For more details and registration information, follow this link.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Study: Think Python, Not Buying Funnel
No Begging Here: Pet Food Makers Grow Appetite for Sponsorship
Pickups: America Falls Back in Love
Restaurants Sales at All-Time High as Recession Fades
Why Car Prices Vary From City to City
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Wave Goodbye as These 2011 Vehicle Models Vanish
Keywords: Automotive
The last Ford Ranger rolled off the assembly line last week, but it's not the only model that's going to fade into automotive history after 2012.
There's a pretty good list of 2011 vehicles taking their final bows, not to be replaced by newer versions of the same model. |
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'Pay-here' Outlets Are High-Risk Diversity
Keywords: Vehicles-Used
When the economic downturn hit and new-car sales tanked, family-owned Bill Marsh Automotive Group in Traverse City, Mich., decided to diversify.
In 2009, the Marsh group opened a "buy-here, pay-here" outlet that specializes in selling old, high-mileage used cars and trucks to customers with poor credit. The business model calls for dealers to finance customers at interest rates that typically exceed 20 percent. |
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Research Quick Hits
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Daily Sales Tip: The Higher Authority Close
A higher authority is a respected person known by your client who is willing to give third-party testimony. The higher authority will most often be a satisfied client -- possibly the one who referred you to the prospective future client.
To set this close up, choose your higher authority and discuss the situation with them. Tell him or her that you'll be meeting with "Jim Johnson" at 2:00 p.m. on Thursday, and ask if they might be available around 2:30 p.m. to take your telephone call in case you need his or her input. Always offer to refer other business back to your higher authority in exchange for their involvement or to return the favor.
When you make the call, simply make the connection, do a brief introduction, and then let your higher authority tell your prospective client how great your and your product/service are.
If your higher authority is unavailable to take your call, ask for a testimonial letter and permission to use his or her name.
Source: Sales consultant/trainer Tom Hopkins
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Job Postings
| Account Executives, CBS - Washington, DC |
| General Manager/Sales Manager, OHIO |
| Local Sales Manager, Neuhoff Communications - Springfield, IL |
| General Sales Manager, CBS/WJFK - Washington, DC |
| General Manager, Renda Radio - Punxsutawney, PA |
| SVP / Market Manager, CBS - West Palm Beach |
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