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2012: Changed Americans Require Marketing Shifts
Keywords: Consumer Behavior
The economic downturn's effects on Americans' aspirations and behaviors have enormous implications for brand marketing in 2012 and beyond, according to a new report from Leo Burnett Chicago.
Burnett's strategic teams, led by chief strategy officer Stephen Hahn-Griffiths, used the agency's own ongoing (since the recession) BrandShelter behavioral study, learnings from client research, and recent government and third-party research to analyze the changes in Americans and society. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
What Advertisers and Agencies Want
During this timely webinar, you'll learn what America's leading advertisers and agencies expect when they meet with you -- creative solutions to their problems; custom recommendations on how to generate more business; and ideas for effectively using integrated media.
This presentation, conducted by RAB's John Potter, will be offered twice: Tuesday, January 17 at 3 PM (Central), and Thursday, January 19, at 10 AM (Central).
For more details and registration information, follow this link.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Builder Confidence Rises Again
Keywords: Real Estate - Homes
Builder confidence in the market for newly built, single-family homes rose two points to 21 on the National Association of Home Builders/Wells Fargo Housing Market Index (HMI) for December.
This marks the third consecutive month in which builder confidence has improved, and brings the index to its highest point since May 2010. |
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Crowded ERs Help Urgent Care Centers Thrive
Keywords: Doctors & Medical Clinics | Hospitals
After Dwayne Duckenfield banged his right elbow working around the house on a recent Saturday, he grew worried when the swelling didn't go down and the pain worsened.
Concerned he may have broken a bone, the project manager who lives in Washington, D.C., didn't go to the nearest emergency room or wait until Monday to call his physician for an appointment. Like an increasing number of Americans looking for fast and affordable health care, he went to an urgent care facility. |
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Research Quick Hits
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Daily Sales Tip: The Shorter the Better
You have to ask questions that truly engage the customer. However, this doesn't mean you need to develop complex questions.
Instead, the best tactic is to ask shorter ones. Long questions tend to result in short answers, while short questions will generally result in long answers.
An example of a great short question is, "Why?" In my opinion, there isn't a better follow-up question you can ask after the customer has shared with you some information.
Consider how your customers would respond to other short examples like, "Can you elaborate on that?" and "Could you explain more?" These shorter questions elicit detailed responses and that's just what you want.
On the other hand, asking complex questions often tends to perplex customers. Because they are not sure what you are looking for, they respond with the universal answer representing total confusion, "What did you say?"
Questions should not be your means of showing your customers that you are an expert. Save that for your statements.
Source: Sales consultant/trainer Mark Hunter
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Job Postings
| Account Executives, CBS - Washington, DC |
| General Manager/Sales Manager, OHIO |
| Local Sales Manager, Neuhoff Communications - Springfield, IL |
| General Sales Manager, CBS/WJFK - Washington, DC |
| General Manager, Renda Radio - Punxsutawney, PA |
| SVP / Market Manager, CBS - West Palm Beach |
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