|
|
Auto Sales Could Hit 14 million in 2012
Keywords: Autos-New Domestic | Autos-New Imported
Analysts Cite Easier Credit, Aging Fleet
Rising employment, better credit availability, new products and urgency to replace aging vehicles will drive U.S. auto sales higher in 2012, forecasters say.
Sales predictions from 11 independent analysts ranged from 13 million light vehicles (Wells Fargo Securities) to 14 million (Morgan Stanley). The average outlook of 13.6 million would be up 6 or 7 percent from this year's sales, which are likely to finish between 12.7 and 12.8 million units. |
|
Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
What Advertisers and Agencies Want
During this timely webinar, you'll learn what America's leading advertisers and agencies expect when they meet with you -- creative solutions to their problems; custom recommendations on how to generate more business; and ideas for effectively using integrated media.
This presentation, conducted by RAB's John Potter, will be offered twice: Tuesday, January 17 at 3 PM (Central), and Thursday, January 19, at 10 AM (Central).
For more details and registration information, follow this link.
Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
Sponsor Perspective: The Attributes of a Good Property
Millennials Big Fans of Prepaid Cards, Payday Loans
Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers
Marketers Shouldn't Dominate Charities
Consumers Buck Headwinds, Binge on Big-Ticket Goods
|
|
|
|
|
| |
|
| |
 |
|
|
Travelers Increasingly Choose Luxury in the Sky
Keywords: Airlines | Hotels & Motels
Travelers increasingly are splurging in the air and scrimping on the ground.
A new American Express Business Insights study finds that spending on first- and business-class airline tickets increased by 9.1% and 5.4%, respectively, in the third quarter. But on the ground, travelers spent more of their dollars -- an additional 10.5% -- on economy lodging vs. only 2.2% more on luxury hotel accommodations in that time. |
| |
|
|
|
Gen Y, Boomers on Same Smartphone Page
Keywords: Cellular Phones
Boomers...they're just like Millennials, at least when it comes to smartphones.
According to research commissioned by Consumer Cellular (which is the official cell phone plan provider for the AARP), Boomers use their smartphones in much the same way that younger customers do. |
| |
|
|
|
|
|
Research Quick Hits
|
|
|
Daily Sales Tip: 'Let's Do This'
Get advances if you can't close.
"Let's do this" is a proven technique that allows you to talk about the next steps in the process while you move your prospect forward toward a final decision.
Let's suppose you're an hour into the sales call and the prospect has shared with you some of the problems he has, but he's still unsure of your product or service's value.
You want to go back to your office and study them prior to giving a proposal. In this case, you would say, "Let's do this. I'm going to go back and put some thought into this and then let's set a time we can come back in a week and take it a little further."
The better process manager you are, the better salesperson you are.
Source: Sales trainer Bill Caskey
|
|
|
Job Postings
|
|
