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Pre-Roll, Mobile Top Video Ad Formats for 2012
Keywords: New Media
Online video has reached critical mass among U.S. Internet viewers. eMarketer predicts 169 million people, or 71% of U.S. Internet users, will be watching online video each month by the end of 2012.
Such a healthy, sizeable audience can't help but capture advertiser attention. eMarketer estimates U.S. online video ad spending (not all of which is placed against video) will enjoy an aggressive 40% year-over-year increase from 2011, topping $3.1 billion in 2012. |
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Newspapers' Digital Audience Skews Younger, More Affluent
Keywords: Newspaper
People who read newspapers' digital content tend to be younger, better-educated and more affluent than the print audience for newspapers, according to a new national survey of 5,034 households by Pulse Research conducted from July-September of this year.
The research confirms newspapers' success in building a substantial, and desirable, online audience. |
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2012: Rise of Metrics, End of Click-Through Rates
Keywords: Internet Advertising
Metrics and measurement will become a major tool in 2012 for advertisers looking to quantify campaigns. Industry execs have been talking about it for years, but Solve Media CEO and cofounder Ari Jacoby believes the movement will begin to materialize next year. |
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Research Quick Hits
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Daily Sales Tip: The Breakup
No longer can advertisers tell consumers to buy their product. Consumers have the resources available to research products and make their own decisions. Advertisers must present information in a way that allows the consumer to make a decision to purchase the advertiser's product.
Digital media are helping their advertisers understand this. Microsoft's video aimed at advertisers is a good example.
Our job as marketing consultants is to help advertisers develop messages in a way that allows consumers to make a decision favorable to the advertiser.
Source: John Potter, VP/Training, RAB
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