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Consumer Electronics Show All About Connectivity
Keywords: Consumer Electronics
The 2012 International CES has been taking place this week in Las Vegas. You have probably been reading in the general interest media and tech sites about many of the announcements. Looking past the Hollywood stars, sports legends and musical icons appearing, there have been displays of every conceivable consumer electronic device, current and futuristic. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Rev Up Your Auto Dollars!
Automotive's best months are in the spring, and now is the time to be talking to your dealers.
Join RAB's Brandeis C. Hall for this lively presentation, as she explores such topics as automotive funding sources, how to speak the industry's language, and the changing marketing mindset of today's dealers.
This webinar will be presented on Tuesday, January 24, at 3 PM (Central), and again on Wednesday, January 25, at 10 AM (Central). For more information, click here.
What Advertisers and Agencies Want
During this timely webinar, you'll learn what America's leading advertisers and agencies expect when they meet with you -- creative solutions to their problems; custom recommendations on how to generate more business; and ideas for effectively using integrated media.
This presentation, conducted by RAB's John Potter, will be offered twice: Tuesday, January 17 at 3 PM (Central), and Thursday, January 19, at 10 AM (Central).
For more details and registration information, follow this link.
Sponsor Perspective: The Attributes of a Good Property
Millennials Big Fans of Prepaid Cards, Payday Loans
Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers
Marketers Shouldn't Dominate Charities
Consumers Buck Headwinds, Binge on Big-Ticket Goods
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ANA: More Satisfaction from Integrated Marketing, but Strategy Key
Keywords: Integrated Marketing
Advertisers appear to be more satisfied than ever with their integrated marketing efforts, according to a new survey from the Association of National Advertisers. But some executives have pointed out recently that the industry could do better.
And the ANA research reinforces that premise. |
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2012 Trends: Social Media Metrics Take Center Stage
Keywords: Social Media
From the early days of the Internet, the prospect of detailed metrics fueled the promise that online advertising could yield unprecedented insights about customer preferences and behavior. That promise has only partially materialized.
True, online channels provide feedback that offline media cannot, but marketers are still grappling with how to make this input work toward the bottom line. |
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Research Quick Hits
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Daily Sales Tip: Eliminate Worn-Out Business Phrases
CareerBuilder surveyed about 5,300 workers to find which expressions are worn out. Here's their top 10 list:
-- Outside the box. This worn phrase reportedly originated with a "connect the dots" puzzle popular at the Walt Disney Company.
-- Low-hanging fruit. How many office workers today have even seen a real, live fruit tree?
-- Synergy. Stems from the Greek word, synergy, meaning "working together." What's Greek for "goodbye?"
-- Loop me in. Evolved from the phrase, "in the loop," but people who actually are don't say it.
-- Best of breed. Works at dog shows. At work, not so much.
-- Incentivize. Proves that some nouns should stay nouns.
-- Mission-critical. Appropriate for high-stakes missions, but probably overkill in your job.
-- Brings to the table. If you're planning a company dinner, you can keep this one.
-- Value-add. In economics, difference between sales price and production cost; in common usage, oversold.
-- Elevator pitch. Unless you literally need to explain an idea during an elevator ride, but the stairs are healthier anyway.
At the end of the day (how could they have missed that one?) eliminate these phrases or risk sounding out of step.
Source: John Potter, VP/Training, RAB and Baseline Magazine (12/13/11)
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Job Postings
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