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Reebok, CrossFit Unfurl Global Campaign
Keywords: Integrated Marketing
CrossFit, the largely grassroots-fueled fitness trend, is getting its first major marketing injection from its partnership with Reebok, with a new TV campaign that kicked off during the NFL playoffs.
Themed "The Sport of Fitness Has Arrived," the McGarryBowen spot shows off a helicopter-supported shipping container hovering over cities like Moscow, Seoul and Barcelona. Once it lands, it opens to reveal the CrossFit box in action: A frenzy of men and women weight-lifting, jumping rope, swinging kettle bells and pumping out pull-ups and handstand push-ups. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Webinar This Week: Addressing Objections to Integrated Marketing Solutions
Prospects raise objections because they have questions about your credibility, the solution your station is offering, and its true value for their money.
In this information-packed webinar, RAB's Brandeis C. Hall will show you how to spot the most common objections in advance, create a conversation that keeps the client moving forward, identify the client's TRUE objection(s), and offer ideas for persuading the customer without seeming pushy.
This presentation will be offered twice this week -- tomorrow at 3 PM (Central), and again on Thursday at 10 AM (Central). For more information, click here.
RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, March 6-8, in Dallas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2012...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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The Importance of Sponsor Cross-Promotions
Keywords: Promotions | Sponsorship Sales
Properties Can Add Value by Facilitating Cross-Promotional Opportunities Among Their Corporate Partners
While marketers have long touted the benefits of sponsor cross-promotions, many rightsholders still fall short in facilitating cross-marketing opportunities among their corporate partners.
And with budget-challenged companies continuing to scrutinize every marketing expenditure, the need for cross-promotions has never been greater. |
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What Stations Are Doing: Federated Media Adds Gaming Feature to Station Apps
Keywords: Radio
To entice listeners to spend more time with its apps and create new money-making opportunities, Federated Media is putting play before work.
Partnering with mobile app gaming specialist ChickenBrick Studios, the company has launched new Android apps for its "Bear"-branded Indiana rockers: WBYR, Ft. Wayne and WRBR, South Bend. |
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Research Quick Hits
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Daily Sales Tip: Confirm Your Partnerships
Capitalize on the power of a retail partner when selling sponsorship to a consumer product. By first having the retail partner in place, you have a greater attraction for the consumer product to become involved.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786
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Job Postings
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