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Madonna's 'Luvin' All the Radio and TV Exposure
Keywords: Radio
In this age of social media, can TV and radio exposure still boost music sales?
It sure can, if your TV exposure comes during the Super Bowl halftime, and your radio exposure comes from a massive push by giant station owner Clear Channel. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Webinar Tomorrow: Addressing Objections to Integrated Marketing Solutions
Prospects raise objections because they have questions about your credibility, the solution your station is offering, and its true value for their money.
In this information-packed webinar, RAB's Brandeis C. Hall will show you how to spot the most common objections in advance, create a conversation that keeps the client moving forward, identify the client's TRUE objection(s), and offer ideas for persuading the customer without seeming pushy.
This presentation is scheduled for Thursday at 10 AM (Central). For more information, click here.
RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, March 6-8, in Dallas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2012...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Study Reveals Top Local Markets for and Insights into Lottery Ticket Purchasing
Keywords: Casinos/Lotteries
Despite nationwide economic uncertainty, local market consumer research firm Scarborough reveals insights into the demographics and local markets for which dreams of winning big are high. According to this new study, 39% (or 91 million) of all American adults 18+ have purchased a lottery ticket in the past 30 days. |
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Banks Still Have Their Devoted Fans
Keywords: Banks
Contrary to the widely held belief that banks have hit an all-time low in their approval ratings, more than half of consumers surveyed by TD Bank say they are committed to their bank.
Furthermore, nearly two-thirds feel valued by them, according to the survey. |
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Research Quick Hits
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Daily Sales Tip: Always Shoot for the Next Level
The most successful salespeople stay that way by maintaining an edge on the competition.
The majority of them read industry literature, join trade organizations, and regularly attend conferences and seminars to keep up to date on what's changing in their industry, and what new and emerging trends they need to be aware of.
In that spirit, a lot of top salespeople are continually looking for new ways to move upward in their own organization, whether that means attaining a new benchmark, earning a new title, or striving to achieve some type of incentive.
They always have something that propels them forward, keeping them in a state of perpetual motion.
Source: Ron LaVine, president of Intellworks, a national sales training and consulting firm
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Job Postings
| General Manager, Renda Radio - Punxsutawney, PA |
| SVP / Market Manager, CBS - West Palm Beach |
| General Sales Manager, Pamal Broadcasting - Albany, NY |
| Station Manager, MIDWEST |
| Radio Sales, Chaparral Broadcasting, Resort Markets |
| General Manager, Connoisseur Media - Bloomington, IL |
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