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Time Spent In Mobile Far Outpaces Ad Spending
Keywords: Mobile Advertising
Web publishers have long lamented the lack of ad spending online in relation to the amount of time spent online. Now, Flurry is making the same case for mobile.
In a new study, the mobile advertising and analytics firm says mobile is the most imbalanced medium when it comes to ad spending versus time spent, at 1% compared to 23%. That makes the split of ad spending and time spent on the desktop Web -- at 16% versus 22% -- look a lot better. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Upcoming Webinar: Accountability for Managers & Salespeople
Knowing your goals, writing down the tasks necessary to achieve those goals, and having a plan that helps you execute them is critical to successful sales and sales management.
Join RAB's John Potter for this information-filled presentation, as he explores proven systems and strategies for keeping your sales team focused and on track.
This webinar will be offered on Tuesday, March 6, at 3 PM (Central), and again on Thursday, March 8, at 10 AM (Central). For registration details, follow this link.
RAB's In-Person Certified Radio Sales Management Class Set for March
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, March 6-8, in Dallas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2012...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Retailers Shut Facebook Storefonts Amid Apathy
Keywords: Social Media
Last April, Gamestop Corp. opened a store on Facebook to generate sales among the 3.5 million-plus customers who'd declared themselves "fans" of the video game retailer. Six months later, the store was quietly shuttered.
Gamestop has company. Over the past year, Gap Inc., J.C. Penney Co. and Nordstrom Inc. have all opened and closed storefronts on Facebook Inc.'s social networking site. |
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What You're Going to Need to Know About Pinterest
Keywords: Social Media
Talking about an online social network where users share interests undoubtedly sounds kind of redundant nowadays. But it is true that the great success of Pinterest shows that surfers apparently have a need that still hasn't been adequately satisfied by the web's most popular social networks. |
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Research Quick Hits
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Daily Sales Tip: The Top Online Video Prospects
If you have the availability to sell online video, prospect Consumer Package Goods. According to The Center for Media Research and online ad server YuMe, CPG was the top category for online video spending last year. CPG made up 24% of dollars spent. After that, Health/Pharmaceutical was second at 16%, followed by Telecom at 13%. Other categories in the top 10 were Financial Services, Entertainment, Retail, Travel, Autos and Consumer Electronics.
The research also points toward the need to keep your pre-roll video short. Their research shows 15-second pre-rolls had the highest completion rate of 76% compared to 30-second-plus pre-rolls with a completion rate of 54%.
If you don't have the availability to sell online video yet, now is a good time to get started. Audio/video equipment is inexpensive, easy to use, and with simple editing software allows your station to quickly produce video. Cost-per-thousands are much higher for video than online audio or online display ads.
Source: John Potter, VP/Training, RAB
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Job Postings
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