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Consumers Weigh Causes and Prices Before Buying
Keywords: Charities | Cause-Related Marketing
Food retailers and CPG manufacturers that align with charitable causes largely move consumers -– but not completely.
One-third of consumers (33.1%) say the strategy doesn't make them likelier to shop in a particular supermarket; just 13.3% say it does, according to findings of the 2012 National Grocers Association-SupermarketGuru Consumer Panel Survey Report. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Upcoming Webinar: Accountability for Managers & Salespeople
Knowing your goals, writing down the tasks necessary to achieve those goals, and having a plan that helps you execute them is critical to successful sales and sales management.
Join RAB's John Potter for this information-filled presentation, as he explores proven systems and strategies for keeping your sales team focused and on track.
This webinar will be offered on Tuesday, March 6, at 3 PM (Central), and again on Thursday, March 8, at 10 AM (Central). For registration details, follow this link.
RAB's In-Person Certified Radio Sales Management Class Set for March
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, March 6-8, in Dallas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2012...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
Sponsor Perspective: The Attributes of a Good Property
Millennials Big Fans of Prepaid Cards, Payday Loans
Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers
Marketers Shouldn't Dominate Charities
Consumers Buck Headwinds, Binge on Big-Ticket Goods
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GradeBomb.com Beverage Products Reward College Students with Financial Support
Keywords: Promotions | Social Media
GradeBomb.com recently announced its official launch of the latest beverages to hit the successful energy drink market, GradebombEnergy drink & Power-Shot. These drinks are the beginning of a revolution of products whose purpose is to help ease the financial burden imposed on college students. |
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What Stations Are Doing: KFNS, Five Guys Burgers Hold Fundraiser
Keywords: Radio
Roxie Schopp, 3, and her newborn brother, Walker, 3 months, developed nearly fatal medical conditions at nearly the exact same time. So Big League Broadcasting's KFNS-AM The Fan St. Louis and Five Guys Burgers joined "Team Roxie," a growing group of people rallying behind the Schopp family of Creve Coeur, Missouri. |
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Research Quick Hits
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Daily Sales Tip: Reverse Psychology
What to do with that ornery prospect that disagrees with everything you say? They may not mean to be difficult; they just can't help themselves.
Resist the temptation to argue with them and use this response to help you get your outcome: Simply suggest they might not be ready for Radio. They can't help but resist -– and argue themselves right into the sale!
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786
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Job Postings
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