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Consumers Plan a Steady Budget Equal to 2011, According to Survey
Keywords: Retail Market | Consumer Behavior
More than 51 percent of consumers plan to spend the same amount of money in 2012 as in the previous year, according to a 2012 Shopping Outlook survey conducted by PriceGrabber, a part of Experian.
While more than half of the survey respondents plan to spend the same amount of money as they did last year, 21 percent indicated they plan to spend more, and 28 percent plan to spend less. Conducted from Jan. 26 to Feb. 13, 2012, the survey includes responses from 933 U.S. online shopping consumers. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Special RAB Marketing Sessions to be Featured at NAB Show
You'll take home a wide range of money-making strategies by attending the Small and Medium Market Idea Exchange workshop, one of five timely sessions that will be presented by the Radio Advertising Bureau at the upcoming NAB Show, April 14-19 in Las Vegas.
This workshop is scheduled for Monday, April 16, from 2:30-3:45 PM in Room N239/241. The five RAB-sponsored seminars will be led by the Radio Advertising Bureau's Professional Development Group.
For more information on the NAB Show, the world's largest electronic media event, click here.
RAB's In-Person Certified Radio Sales Management Class Set for March 6-8
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, March 6-8, in Dallas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2012...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
Study: Think Python, Not Buying Funnel
No Begging Here: Pet Food Makers Grow Appetite for Sponsorship
Pickups: America Falls Back in Love
Restaurants Sales at All-Time High as Recession Fades
Why Car Prices Vary From City to City
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Sales Contracts for Homes Rise to Highest Level Since 2010
Keywords: Real Estate - Homes
The number of Americans who signed contracts to buy homes rose in January to the highest level in nearly two years, supporting the view that the housing market is gradually coming back.
The National Association of Realtors said Monday that its index of sales agreements rose 2 percent in January to a reading of 97. That's the highest reading since April 2010, the last month that buyers could qualify for a federal home-buying tax credit and the last time the reading was above 100. |
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Convenience Stores Feeling the Effects of Higher Fuel Prices
Keywords: Convenience Stores | Gasoline Stations
Rising oil prices are forcing consumers to cut back on purchases at gasoline stations and convenience stores, Gulf Oil LP CEO Joseph Petrowski told CNBC. In an interview on Tuesday, Petrowski said both the number of fuel gallons and merchandise sold at Gulf is down as a result of the record February gas prices. |
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Research Quick Hits
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Daily Sales Tip: Don't Overlook Anyone
Rookie and veteran salespeople alike are often guilty of focusing in on the "buyer" while neglecting individuals who have the ability to kill a deal in the blink of an eye.
In fact, there are times when those individuals kill the deal simply because the salesperson ignored them, not just because they didn't address their needs or concerns about the deal.
Rule of thumb: If you don't know who all can influence a decision, assume everyone can until you know better. That includes the receptionist (yes, you'd be surprised).
Source: Kelly Riggs, founder and president of Vmax Performance Group
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Job Postings
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