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Tune Up Your Experiential Marketing for 2012
Keywords: Event Marketing
Planning to "pop-up" in Cincinnati? Hand out 5,000 samples at a grocery store? Teach people how to use a hand-held's music service at a concert?
It's all about to begin as the event-marketing season gets underway. And even though you might be in the final planning stages, it's not too late to learn a few lessons from the experts. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
RAB Workshop at NAB Show to Focus on Integrated Marketing
The process of selling integrated media campaigns will be the subject of Integrated Marketing is the New Level of Consultative Selling, one of five RAB seminars to be held in conjunction with the NAB Show, April 14-19 in Las Vegas.
This session is set for Tuesday, April 17, from 9:00-10:15 AM in Room N239/241. All of the RAB-produced workshops at the NAB Show will be led by the Radio Advertising Bureau's Professional Development group.
For additional information on the NAB Show, the world's largest electronic media event, follow this link.
Upcoming Webinar: Deals, Hyperlocal and Integrated Campaigns
Deals are a big part of broadcasters' opportunities, and this webinar will give you new ideas for making money with deals -- whether you are currently in the deal business or just getting started.
Join RAB's John Potter and guest presenter Jennifer Norris, Digital Sales Manager at Clear Channel's leading deals market, for tips on such considerations as identifying the best deals categories, packaging deals with your campaigns, and creating effective proposals.
This webinar will be offered on Tuesday, April 3, at 3 PM (Central), and again on Thursday, April 5, at 10 AM Central. For more information, click here.
Study: Think Python, Not Buying Funnel
No Begging Here: Pet Food Makers Grow Appetite for Sponsorship
Pickups: America Falls Back in Love
Restaurants Sales at All-Time High as Recession Fades
Why Car Prices Vary From City to City
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Toys 'R' Us Gets Blue for Autism Awareness
Keywords: Cause-Related Marketing
In an effort to bring awareness to autism, Toys "R" Us is launching its two-month in-store fundraising campaign at all TRU and Babies "R" Us stores and online through April 30, to benefit Autism Speaks. |
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Raking in the Green: Benefits of eFundraising and Digital Donation Sites
Keywords: Fund Raising/Cause Marketing
How often do you receive free calendars, stationery sets, or custom return-address labels from really amazing organizations trying to raise funds for their equally amazing causes? How often do you reciprocate and send a follow-up donation?
Exactly. |
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Research Quick Hits
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Daily Sales Tip: The Easter Egg Hunt, With a New Twist
Easter is coming, and with it, the ubiquitous Easter Egg Hunt. Most stations have done one or at least considered it. Perhaps you've held off, thinking it wasn't cool enough for your crowd.
Submitted for your consideration is the Geocache Easter Egg Hunt. Geocaching is a treasure hunting game where you use a GPS to hide and seek containers with other participants in the activity. It's basically a GPS-enabled scavenger hunt. You can approach an electronics retailer to work with you and you can qualify listeners for participation over the air, via your website, and/or in-store.
There are even geocaching smartphone applications, so a smartphone manufacturer is a possible sponsorship prospect as well.
Tie in a cause or charity (Easter Seals, anyone?) and fund it through the development of a vendor program (these generate big $ and make getting programs with expenses paid for). You might even approach the National Egg Board for funding and partner with a supermarket's dairy category and a specific brand of eggs. Sponsors have the option to contribute a prize and receive mention, signage, etc.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972) 753-6786
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Job Postings
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