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Introducing 'The Pitch,' an Exciting New Benefit for RAB Members
Keywords: Radio
Today marks the debut of the Radio Advertising Bureau's newest member benefit -- "The Pitch." Created by Tammy Greenberg, Senior Vice President of Business Development for the RAB, "The Pitch" is a monthly email communication that will provide strategic, relevant product category leads to local radio salespeople and managers based on national and regional advertising activity. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
RAB Workshop at NAB Show to Focus on Integrated Marketing
The process of selling integrated media campaigns will be the subject of Integrated Marketing is the New Level of Consultative Selling, one of five RAB seminars to be held in conjunction with the NAB Show, April 14-19 in Las Vegas.
This session is set for Tuesday, April 17, from 9:00-10:15 AM in Room N239/241. All of the RAB-produced workshops at the NAB Show will be led by the Radio Advertising Bureau's Professional Development group.
For additional information on the NAB Show, the world's largest electronic media event, follow this link.
Upcoming Webinar: Deals, Hyperlocal and Integrated Campaigns
Deals are a big part of broadcasters' opportunities, and this webinar will give you new ideas for making money with deals -- whether you are currently in the deal business or just getting started.
Join RAB's John Potter and guest presenter Jennifer Norris, Digital Sales Manager at Clear Channel's leading deals market, for tips on such considerations as identifying the best deals categories, packaging deals with your campaigns, and creating effective proposals.
This webinar will be offered on Tuesday, April 3, at 3 PM (Central), and again on Thursday, April 5, at 10 AM Central. For more information, click here.
Study: Think Python, Not Buying Funnel
No Begging Here: Pet Food Makers Grow Appetite for Sponsorship
Pickups: America Falls Back in Love
Restaurants Sales at All-Time High as Recession Fades
Why Car Prices Vary From City to City
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Old Habits Do Die: Sponsor Survey Sees Less Reliance on Ads, Signage
Keywords: Sponsorship Sales
While They Embrace Ways to Engage Better, Sponsors Still Come Up Short on Measurement
The 12th annual IEG/Performance Research Sponsorship Decision-makers Survey indicates that sponsors are letting go of some of the more traditional and less engaging ways to communicate and evaluate their partnerships.
In terms of activation, traditional advertising was used far less as a leveraging tool than in any previous year. Although 72 percent of sponsors still buy media to activate, that figure is a long way from the high of 86 percent in 2005. |
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Coke to Focus on Events, Loses Faith in 30-Second Spot
Keywords: Event Marketing | Coca-Cola
Coca-Cola looks to focus its TV ad spending on so-called DVR-proof events, while buttressing them with 360-degree campaigns.
With ad-skipping rampant, the company has lost faith in the effectiveness of traditional ads in comedies and dramas, save for the Super Bowl, "American Idol" and other programming that consumers watch live and talk about the next day around the Coke machine. |
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Research Quick Hits
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Daily Sales Tip: A Scary Thought
What are you going to be for Halloween? That's right, Halloween. Candy buyers sell six months out. That means that on May 1, they are closing the books on Halloween...how's that for spooky?
So, buy yourself some time and start talking with candy buyers now. Don't forget convenience retailers and roll in a cause theme such as Halloween safety. Start your research with candy websites for new products. There's always more than you'd think.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972) 753-6786
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Job Postings
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