Thursday, April 5, 2012 | Edited by Daniel Moores
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Expectations Rising for Housing Market's Spring Season
Keywords: Real Estate - Homes

The spring home-selling season could be the strongest in years and may foreshadow which markets will lead a battered housing industry in an anemic recovery, economists say.

"This spring will be the litmus test for housing demand," says Steven Ricchiuto, chief economist for Mizuho Securities USA.
 


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Special RAB Marketing Sessions to be Featured at NAB Show

You'll take home a wide range of money-making strategies by attending the Small and Medium Market Idea Exchange workshop, one of five timely sessions that will be presented by the Radio Advertising Bureau at the upcoming NAB Show, April 14-19 in Las Vegas.

This workshop is scheduled for Monday, April 16, from 2:30-3:45 PM in Room N239/241. The five RAB-sponsored seminars will be led by the Radio Advertising Bureau's Professional Development Group.

For more information on the NAB Show, the world's largest electronic media event, follow this link.





Sponsor Perspective: The Attributes of a Good Property

Millennials Big Fans of Prepaid Cards, Payday Loans

Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers

Marketers Shouldn't Dominate Charities

Consumers Buck Headwinds, Binge on Big-Ticket Goods

 

Retail Sales of Craft Beer Are Hopping
Keywords: Beer

Anyone responsible for stocking a beer cave these days will not be surprised at the following news: craft beer is growing.

According to 2011 data just released by the Brewers Association, U.S. craft brewers saw volume rise 13 percent last year, along with a 15-percent increase in retail sales from 2010 to 2011.

 

Consumers Using Tax Refunds for Vehicle-Related Purchases
Keywords: Auto Parts Stores | Auto Service and Repair

As Tax Day fast approaches and refunds begin making their way into the bank accounts of many Americans, a new survey commissioned by eBay Motors found that more than one-third of vehicle owners plan to use their anticipated tax refunds for something related to their car, truck, or motorcycle.

 

     

Research Quick Hits


Daily Sales Tip: Watch Your Time with Presentations

Have you ever had a key decision-maker leave in the middle of your presentation because he or she was out of time? You aren't holding the attention of a prospect who is looking at the clock!

At the beginning of the call, ask how much time the prospect has set aside. Then adjust your presentation to take no more than 60 percent of the allotted time.

Why only 60 percent? Because your prospect's decisions to act typically occur at the end of a meeting, so you want to allow enough time to resolve any remaining issues and reach an agreement.

Source: Sales consultant/trainer Kevin Davis


Job Postings

Management & Sales, Peak Broadcasting - Boise, ID
Station Manager, NMI Chicagoland
ACCOUNT EXECUTIVE, WRBS - Baltimore, MD
ACCOUNT EXECUTIVES, Apex Broadcasting - Destin/Ft. Walton, FL
General Manager/Sales Manager, Ohio Valley Small Market
Senior Account Manager, ARBITRON - Midwest Region

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