Wednesday, April 11, 2012 | Edited by Daniel Moores
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$4 Gas Fuels the Surge in March Sales
Keywords: Autos-New Domestic | Autos-New Imported

Buyers Aren't Thinking Small; They're Thinking Fuel-Efficient

It feels counterintuitive. Expensive gasoline not only helped propel new-vehicle sales in the first quarter. It was a key factor in the surge.

But customers aren't flocking from big trucks to small cars as happened four years ago when fuel prices spiked. Instead they are shopping within the same segments and snapping up newer models that get better fuel economy.		  


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RAB Workshop To Explore Mobile Marketing During NAB Show

Mobile apps, mobile streaming and mobile websites mean more mobile revenue for radio. Find out how your station can take advantage of these opportunities by attending the RAB workshop, Is Mobile Marketing the Future of Advertising?.

This seminar is one of five RAB-produced sessions that will be offered at the NAB Show, April 14-19 in Las Vegas. It's scheduled for Tuesday, April 17, from 10:30-11:45 AM in Room N239/241.

The NAB Show is the world's largest event covering the development, management and delivery of content across all media. For more information, follow this link.





Auto Radio Ads Have Greatest Influence Closest to Purchase

Category Update: Healthcare Companies

Baby Boomers: A Burgeoning Customer Market

On the Rise

More Consumers Dining Out on Sandwiches Boosts Category Growth

 

The Surprising Reason for Record New Vehicle Prices
Keywords: Automotive

Buyers are paying record average prices for new cars. But it's not gouging by automakers. Rather, more customers are ordering all the frills.

The average price of a new car is running at $30,748, up 6.9% from a year ago. Consumers are choosing more expensive trim levels and makers are being smarter about producing the right combinations of options and trim levels that minimize the chance that cars will be spurned on sales lots.
 

Loyalty to Hybrid Cars Elusive
Keywords: Consumer Behavior

Most Americans aren't sticking with hybrids.

A study released Monday by auto research firm R.L. Polk shows only 35 percent of hybrid vehicle owners chose to purchase a hybrid again when returning to the market in 2011.
 
     
Research Quick Hits

Are cars equipped with manual transmissions a thing of the past? Not according to those buyers who have fond memories of driving a stick shift. To read more

Analysts who cover the restaurant industry are predicting a boost in sales this spring. To read more

One of the industries that appears to be benefitting from the rise in the country’s employment figures is dentistry. A possible reason: More people have health insurance. To read more

Has the novelty of 3D movies worn off? Based on 2011 box-office figures, it appears audiences are not quite as eager to see these high-tech offerings. To read more

Half of hotel bookings are now handled through digital channels, compared to just 1% a decade ago. However, some chains have much better digital strategies than others. To read more

Daily Sales Tip: The Two Biggest Mistakes

The two biggest mistakes made by salespeople are:

Failure to have a plan prior to the presentation. Successful salespeople go into a presentation with an order of events they plan to make. They make it easy for prospects to grasp ideas without having to work too hard.

Taking things too personally. Some salespeople forget that selling is a business transaction. Not everyone is going to love you or what you're selling. Try to put your best foot forward and demonstrate competence, credibility and a positive interest in the selling situation. Do the best you can, and go on from there.

Source: Adapted from Accelerate the Sale, by Mark Rodgers, principal partner of the Peak Performance Business Group

Job Postings

Station Manager, NMI Chicagoland
ACCOUNT EXECUTIVE, WRBS - Baltimore, MD
ACCOUNT EXECUTIVES, Apex Broadcasting - Destin/Ft. Walton, FL
General Manager/Sales Manager, Ohio Valley Small Market
Senior Account Manager, ARBITRON - Midwest Region
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