Radio Sales Today for Friday, April 13, 2012

Friday, April 13, 2012 | Edited by Daniel Moores

Radio Remains at Core of Consumers' Media Habits
Keywords: Radio

Arbitron and Edison Research have released their 20th joint study called The Infinite Dial 2012: Navigating Digital Platforms. The complete study is available from either company's website (www.arbitron.com, www.edisonresearch.com).

RAB's research team dug deep into the data. Two of the most interesting findings: Those individuals who are heavy Internet users are also above-average radio users, and consumers' time with digital media is not coming totally from traditional media...total time with media is increasing.

Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.

Special RAB Marketing Sessions to be Featured at NAB Show

You'll take home a wide range of money-making strategies by attending the Small and Medium Market Idea Exchange workshop, one of five timely sessions that will be presented by the Radio Advertising Bureau at the NAB Show, which starts tomorrow in Las Vegas.

This RAB workshop is scheduled for Monday, April 16, from 2:30-3:45 PM in Room N239/241. The five RAB-sponsored seminars will be led by the Radio Advertising Bureau's Professional Development Group.

For more information on the NAB Show, the world's largest electronic media event, follow this link.

Study: Think Python, Not Buying Funnel

No Begging Here: Pet Food Makers Grow Appetite for Sponsorship

Pickups: America Falls Back in Love

Restaurants Sales at All-Time High as Recession Fades

Why Car Prices Vary From City to City

Conversions, Not Clicks, Key to Display Ads
Keywords: Internet Advertising

Marketers are often taught that click-through rates and conversion rates are the most effective metrics for analyzing their return on investment for online advertising.

But smart marketers understand that even if a display ad generates few clicks, it is doing valuable work for a company.

It's April. Time to Get Your Strategy in Order for Black Friday and Cyber Monday
Keywords: Marketing

I know what you are thinking, the 2012 holiday season is more than eight months away. That's a lifetime for many of us, but not for brands.

For these businesses, March and April are when the teams put together their game plan for the season that this year will kick off one day early.

Research Quick Hits

An early spring growing season, combined with the country's ever-increasing interest in vegetable gardening, are paying big dividends for one of radio's most devoted advertisers -- Scotts Miracle-Gro. To read more

Restaurants are finding ways to take advantage of consumers' fondness for snacking. To read more

Good news for travel agencies: The number of profitable agencies in the U.S. has surpassed pre-recession levels. To read more

After splashy introductions, does it seem like many of the new smartphones and tablets quickly fade away? According to this Forbes article, it's because most manufacturers and carriers don't fully understand the rationale behind consumer technology purchases. To read more

Target and Wal-Mart are testing new ideas and procedures to thwart the trend of "showrooming." To read more

Daily Sales Tip: There is No Such Thing as a Cold Call...At Least There Shouldn’t Be

Before you pick up the phone to call a prospect for an appointment, do your homework.

Look through your LinkedIn contacts to see if you have a connection to the prospect, check out Facebook to gather intelligence about the prospect, and review the prospective advertiser's website.

Knowing this information will put you head and shoulders above the dozens of other salespeople calling on this decision-maker.

Source: John Potter, VP/Training, RAB

Job Postings

Station Manager, NMI Chicagoland

ACCOUNT EXECUTIVE, WRBS - Baltimore, MD

ACCOUNT EXECUTIVES, Apex Broadcasting - Destin/Ft. Walton, FL

General Manager/Sales Manager, Ohio Valley Small Market

Senior Account Manager, ARBITRON - Midwest Region




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