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Young, Mobile and Growing: The State of U.S. Hispanic Consumers
Keywords: Hispanic Market
More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become prominent in all aspects of American life.
A growing, evolving population, Latinos are a fundamental component to future business success, with a buying power of $1 trillion in 2010 that is projected to grow 50 percent to $1.5 trillion in 2015. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Upcoming Webinar: Consultative Selling of Multi-Media
Join RAB's Brandeis C. Hall and Jon Erdahl, president of 3D MediaVentures, for this informative webinar and learn the power of a consultative selling and marketing mix.
Find out what advertisers expect from radio sales professionals in client meetings, as you explore new CNA questions that correspond to today's changing marketing landscape. You'll come away with a list of recommendations tailored to various advertiser objectives, and a host of proven integrated marketing ideas.
This webinar will be offered on Tuesday, May 8, at 3 PM (Central), and again on Thursday, May 10, at 10 AM (Central). For more information, click here.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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African-Americans: Web-, Smartphone-Centric
Keywords: African-American Market
African-Americans rely heavily on online sources for brand information, and 95% of the demographic does online research at least some of the time before making a purchase.
Also, smartphones are becoming an integral part of the purchase process for African-Americans, who are using the devices to do things like in-store price checking, and redeeming e-coupons and online offers directly from their phones. |
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Quick-Service Restaurants Are Hot with Hispanic Consumers
Keywords: Hispanic Market | Fast Food
Quick-service restaurants have an opportunity to capitalize on Hispanic customers who tend to visit brands in the segment more often and spend more per transaction when compared with other demographic groups, according to a new study from Univision Communications Inc. |
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Research Quick Hits
As of the fourth quarter of 2011, half of Black mobile users owned a smartphone (up from 44 percent in Q4 2010) and 58 percent accessed the mobile Internet, more than any other race/ethnic group. To read more
April has emerged as a prime month for moving excess inventory -- in a variety of different retail categories. To read more
The surge in oil and natural-gas exploration is providing a spark for pickup sales. To read more
Consumers backed away from traditional banking products in 2011, pushing prepaid card use up about 18 percent for the year. To read more
Even though the Internet has become a key tool for accessing services, getting an education, finding jobs, getting the news, keeping up with people you know and much more, one in five U.S. adults still does not use the Internet at all, according to a new Pew report. To read more
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Daily Sales Tip: Effective Communication
Think of being in an area where you have a weak signal for your mobile phone. When passing through a poor reception area, receiving is difficult, often your call is dropped -- the interference hinders your ability to communicate effectively. Apply this analogy to personal communication. Whether it is an interview, sales presentation, family discussion or manager-to-employee feedback session; effective communication requires openness and trust.
If you are the sender, here are several tips to increase your effectiveness. PREP: Plan, Rehearse, Edit and Psych. Preparation is key -- plan what you want to communicate. Who, what, where, when, how and why are all elements of the plan. Plan to make your message audience focused by finding out what is important to the receiver of your message, how can you best reach them and why is your communication important to THEM.
During your "PREP," find out as much about your audience as possible, this will help you forge a stronger connection with them. Use the Internet to gather your intelligence. Google them, check them out on LinkedIn, Facebook and company websites. With this information you will be able to relate on a more personal and specific level. Take time to put your audience at ease with you, and the direction you are going, before you attempt to communicate your message. Remember, it is all about them -- not you!
The two-way process requires that you are an effective listener. In order to build trust you need to demonstrate mutual respect, by listening to what your audience is saying. Understand and verify, by repeating back key points and summarizing what you believe the other person has told you. Be helpful and patient in communicating any information that your audience may have difficulty understanding. Ask to be certain there is clarity and understanding for both of you. Remember, we all process information differently.
Several barriers that limit communication:
* We assume that sending messages equals sharing meaning. Think of how we are suffering from information overload, emails, social websites, phone calls, mobile devices and the tyranny of the urgent. How effective is your message in this environment?
* We forget that meanings are held in people, not in words. In our rush to do all that we "must" do we fail to connect and make time for EFFECTIVE COMMUNICATION.
* Effective communication is not about the speaker's intended message...it is about what the listener perceives. Listen for understanding; build trust with mutual respect and think of the value of each individual.
Source: Sales coach Paul Anovick
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