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Smartphones, HDTVs Are the Most Planned CE Purchases This Year
Keywords: Consumer Electronics
Smartphones and HDTVs are the top consumer electronics products U.S. households plan to purchase over the next 12 months, according to a new study by the Consumer Electronics Association.
The 14th Annual Household CE Ownership and Market Potential Study also shows that household penetration rates for tablet computers will see their largest growth this year. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Upcoming Webinar: Consultative Selling of Multi-Media
Join RAB's Brandeis C. Hall and Jon Erdahl, president of 3D MediaVentures, for this informative webinar and learn the power of a consultative selling and marketing mix.
Find out what advertisers expect from radio sales professionals in client meetings, as you explore new CNA questions that correspond to today's changing marketing landscape. You'll come away with a list of recommendations tailored to various advertiser objectives, and a host of proven integrated marketing ideas.
This webinar will be offered on Tuesday, May 8, at 3 PM (Central), and again on Thursday, May 10, at 10 AM (Central). For more information, click here.
Sponsor Perspective: The Attributes of a Good Property
Millennials Big Fans of Prepaid Cards, Payday Loans
Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers
Marketers Shouldn't Dominate Charities
Consumers Buck Headwinds, Binge on Big-Ticket Goods
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Budget Brands Aim for Piece of Hotel Recovery
Keywords: Hotels & Motels
Budget hotel chains like Motel 6 and Microtel Inns & Suites by Wyndham are stepping up amenities and branding efforts in the hopes that the travel rebound that's been led by upper-end hotels trickles down to the economy sector.
Motel 6, which is owned by Accor, is using its 50th anniversary this year to promote its approximately 1,100 North American hotels, with plans to upgrade about 100 of them this year with touches such as improved flooring, new signage and flat-screen TVs. |
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Prom Spending Rises to Average of $1,078 This Spring, Survey Says
Keywords: Consumer Behavior
Prom is the new wedding, and spending on the springtime high school dance is climbing within reach of celebrations of holy matrimony.
Mary Stirsman says she couldn't imagine buying her 17-year-old daughter Madison the $500 dress she found at an Indianapolis boutique on one recent shopping trip, because Stirsman only spent $800 on her own wedding dress. |
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Research Quick Hits
HD Radio has posted new gains among automakers with announcements that Chrysler and Acura will offer the technology for the first time, Hyundai will expand HD Radio to seven vehicle models from six, and Toyota will offer it in the Venza for the first time. To read more
Dataium, an aggregator of online automotive shopper behavior, reported Monday that its shopper index for March showed no indications of the industry's rebound stalling anytime soon. To read more
Consumers who shop online are placing fewer but larger orders, resulting in a nearly 4% overall increase in sales through March of this year compared with the same period last year, Dydacomp says in a new index of small and mid-sized online retail businesses. To read more
Based on a survey conducted by the National Foundation of Credit Counseling, more than half of the respondents selected "improving my credit score" as the personal finance area in which they needed the most help. To read more
According to the The Harris Poll of adults surveyed online in February, this past summer, 15% of Americans said they used an electronic reader device such as a Kindle, iPad or Nook to read books while 85% did not. Seven months later that number has almost doubled. To read more
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Daily Sales Tip: Master the Critical Skills
If you're going to sell more every year, you need to get better every year. Let's look at this a different way. If what you are currently doing would produce the results you are looking for, the results should have already shown up.
So what skills should you focus on improving? Start by honestly answering a few of these questions:
-- How much preparation are you putting into each call?
-- Are the questions you ask thought-provoking or mind-numbing?
-- Do your ideas have value for the prospect or do you find yourself just pitching the "latest" widget from the factory?
-- When was the last time you got feedback on your presentation skills?
-- What are the top three obstacles prospects throw at you?
-- How do you clearly and concisely address these obstacles?
-- What are you doing every week to help build better relationships?
It takes courage to admit you could be a better sales rep and confidence to believe you can change. It takes nothing to create excuses.
There is an abundance of sales books, tele-seminars, podcasts, webinars, and sales training programs available today. What are you waiting for?
Source: Sales trainer/consultant Tim Wackel
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Job Postings
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