Monday, April 23, 2012 | Edited by Daniel Moores
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Sales Tips: Veteran Sellers Share What's Working
Keywords: Sponsorship Sales

Creative Packages, Knowing Fiscal Budgets and Taking an Agency-Like Role are Key to Securing and Renewing Deals

What sponsorship sales strategies are working in today's environment? What are sellers doing to close deals and gain renewals?

IEG SR recently posed these questions to a handful of veteran sellers. Below, four field-tested tips on what is working.		  


Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.





Upcoming Webinar: Consultative Selling of Multi-Media

Join RAB's Brandeis C. Hall and Jon Erdahl, president of 3D MediaVentures, for this informative webinar and learn the power of a consultative selling and marketing mix.

Find out what advertisers expect from radio sales professionals in client meetings, as you explore new CNA questions that correspond to today's changing marketing landscape. You'll come away with a list of recommendations tailored to various advertiser objectives, and a host of proven integrated marketing ideas.

This webinar will be offered on Tuesday, May 8, at 3 PM (Central), and again on Thursday, May 10, at 10 AM (Central). For more information, click here.





Sponsor Perspective: The Attributes of a Good Property

Power and Sailboat Sales Rebounded in 2012

Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers

Staff Remains a Key Driver of Satisfaction Among Home Improvement Retailers

Marketers Shouldn't Dominate Charities
 

Women Organize Push for Childhood Vaccinations
Keywords: Cause-Related Marketing

April 21-28 is World Immunization Week, and it marks the official launch of the United Nations Foundation's Shot@Life campaign.

But for months leading up to this, in small towns and cities across America, 50 women and moms have been in a closed Facebook group to prepare for the campaign, share their ideas and plan grassroots initiatives.

 

What Stations Are Doing: WIL's 'Team Breadhead' Joins Komen Race for the Cure
Keywords: Radio | Charities

The annual Komen St. Louis Race for the Cure takes place on Saturday, 6/23, in Downtown St. Louis, and Hubbard Broadcasting's 92.3 WIL's "Team Breadhead" will be back again this year to raise awareness and help stamp out breast cancer.

 
     
Research Quick Hits

Text alert programs from radio stations build new audiences and revenue streams, while providing a community service. In one Kansas town, more than 50% of the population signed up for text alerts from the area's country radio station. To read more

According to a new study by The NPD Group, among consumers purchasing automotive products or repair services, 59 percent report their purchase was for a car eight years or older and 19 percent purchased for a car 15 years and older. To read more

For the first time since November 2009, Payless has unseated Walmart as the store shopped most often for shoes among adults 18+, according to the March Retail Ratings Report from BIGinsight. To read more

Pampers Cruisers/Swaddlers with Dry Max, Gillette Fusion ProGlide and P.F. Chang's Home Menu were the top three new product introductions in 2011, according to the SymphonyIRI Group "2011 New Product Pacesetter" report. To read more

The market for night classes and online instruction in programming and Web construction, as well as for iPhone apps that teach, is booming. To read more

Daily Sales Tip: Promoting Recruitment Commercials

Employers spend thousands of dollars creating and developing their corporate web site. Then they turn around and spend additional thousands of dollars on an employment web site next to hundreds of their competitors.

Tell the employer that a recruitment commercial on your station will direct prospective applicants to the employer's web site. Instead of being lost in a blizzard of competing opportunities, the applicant will be one-on-one with the employer.

Source: John Mitton, MITTONMedia, jmitton@mittonmedia.com, (281) 242-4473

Job Postings

ACCOUNT EXECUTIVES, Apex Broadcasting - Destin/Ft. Walton, FL
General Manager/Sales Manager, Ohio Valley Small Market
Senior Account Manager, ARBITRON - Midwest Region
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