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Auto Sales Tracking at 14.68 Million Units, Reports CNW
Keywords: Automotive
Based on the first 19 days of April, the auto industry is on track to sell 1.25 million units, a 7.8 percent increase vs. a year ago, according to CNW Research. That would put the True Delivery Rate at 14.68 million units for the year.
The market research firm also noted a 13 percent increase in floor traffic from a year ago, which it attributed to consumers wanting to see new arrivals inside showrooms. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Upcoming Webinar: Consultative Selling of Multi-Media
Join RAB's Brandeis C. Hall and Jon Erdahl, president of 3D MediaVentures, for this informative webinar and learn the power of a consultative selling and marketing mix.
Find out what advertisers expect from radio sales professionals in client meetings, as you explore new CNA questions that correspond to today's changing marketing landscape. You'll come away with a list of recommendations tailored to various advertiser objectives, and a host of proven integrated marketing ideas.
This webinar will be offered on Tuesday, May 8, at 3 PM (Central), and again on Thursday, May 10, at 10 AM (Central). For more information, click here.
Sponsor Perspective: The Attributes of a Good Property
Millennials Big Fans of Prepaid Cards, Payday Loans
Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers
Marketers Shouldn't Dominate Charities
Consumers Buck Headwinds, Binge on Big-Ticket Goods
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Edmunds' 2012 List: Vehicles Best at Holding Value
Keywords: Autos-New Domestic | Autos-New Imported
Car research site Edmunds.com recently announced the 2012 winners of its Best Retained Value awards, which recognize the brands and new car models that have the highest projected residual value after five years, expressed as a percentage of their True Market Value when sold new. |
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Market Improves for EVs, Hybrids
Keywords: Automotive
The market for hybrids, plug-in hybrids and electric vehicles is perking up, just when many were ready to write it off.
In the first three months of 2012, U.S. sales of hybrids, plug-in hybrids and EVs shot up 44 percent from the year-ago quarter, to 113,457. March sales of those vehicles were double those of January.
It was a breakout quarter for sales of vehicles with alternative powertrains, which had been rising at a much slower pace than expected despite waves of fresh entries. |
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Research Quick Hits
The auto industry is finally adding some sizzle to its full-size cars, a relatively small market segment appealing disproportionately to cops, cabbies, retirees and rental fleets. To read more
The priciest lawyers in the U.S. are getting even more expensive, but those at the opposite end are getting left behind. To read more
Unseasonably warm weather and a small year-to-year base for the first quarter led to average growth in the double digits for marine dealers in March, according to a survey conducted by Longbow Research. To read more
Benjamin Moore ranks highest in customer satisfaction among interior paint brands, based on research by J.D. Power and Associates. Following Benjamin Moore in the rankings are Sherwin-Williams, BEHR and Dunn-Edwards. To read more
Cable TV networks are spreading their wings in search of new viewers. To read more
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Daily Sales Tip: You Are Always on Stage
What habits do you have that could potentially create a negative perception of you with your customers and prospects?
It could be your style of dress, a dirty or bent business card, disorganized samples, typos and grammar mistakes in written communication, your table manners at business dinners, a cluttered car, talking too much, or any of a myriad list of behaviors that your prospects and customers observe. Think hard, and be honest with yourself. Then begin the process of changing these behaviors.
You see, in sales you are always on stage. Everyone from the guys in the guard shacks, to the receptionists, to the decisionmakers are watching you and based on their perceptions, deciding if they like you or not.
If you want to close more business and earn more commissions, it is imperative that you work tirelessly to influence these perceptions. Being likeable won't necessarily guarantee you get the deal done, but being unlikeable will almost certainly guarantee that you won't get the sale.
Source: Sales trainer/consultant Jeb Blount
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Job Postings
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