|
|
Mother's Day Spending Expected to Top Last Year
Keywords: Mother's Day
Riding the coattails of a spring where they spent freely on everything from garden supplies and home décor to colorful fashions, consumers will stretch their dollars a little further this Mother's Day to make sure mom has the perfect day.
According to the National Retail Federation's 2012 Mother's Day consumer spending survey conducted by BIGinsight, the average person celebrating the holiday is expected to spend $152.52 on gifts, up from $140.73 last year. Total spending is expected to reach $18.6 billion. |
|
Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Upcoming Webinar: Consultative Selling of Multi-Media
Join RAB's Brandeis C. Hall and Jon Erdahl, president of 3D MediaVentures, for this informative webinar and learn the power of a consultative selling and marketing mix.
Find out what advertisers expect from radio sales professionals in client meetings, as you explore new CNA questions that correspond to today's changing marketing landscape. You'll come away with a list of recommendations tailored to various advertiser objectives, and a host of proven integrated marketing ideas.
This webinar will be offered on Tuesday, May 8, at 3 PM (Central), and again on Thursday, May 10, at 10 AM (Central). For more information, click here.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
|
|
|
|
|
| |
|
| |
 |
|
|
Homeowners Keep Renovations Simple, Budget-Friendly
Keywords: Home Improvement
Glitzy is out and comfy is in as Americans take a simpler approach to home renovation.
With real estate values still in the doldrums, people are seeing their houses less as investments and more as, well, homes. Since they're staying put, they're taking on targeted -- rather than extreme -- makeovers aimed at livability. |
| |
|
|
|
Pizza Sales Are Piping Hot
Keywords: Pizza
Pizza consumption continues to rise. More than four in 10 (41 percent of) consumers polled say they're now eating pizza once a week, compared to 26 percent just two years ago, according to a study by Technomic.
Pizza consumption has increased over the past two years as leading players revamp menus to include more innovative specialty pizzas, gourmet ingredients and items beyond pizza that help operators drive traffic. |
| |
|
|
|
|
|
Research Quick Hits
Apple and Samsung have climbed to the top among smartphone manufacturers using very different playbooks. To read more
Nearly two-thirds of U.S. households (65%) own domestic cars or trucks, according to Scarborough Research. Of these, 46% bought their vehicles new, and 10% plan to purchase new vehicles within the next year. To read more
More and more consumer electronics and appliance dealers are profiting from the addition of bedding products to their merchandise mix. To read more
Some physicians are offering an option which lets patients pay a set monthly fee in return for specific health services. To read more
Many folks haven't even cut their lawns yet this spring. That's not stopping some of America's biggest brands from already marketing their best hopes for late-summer sales heroics: Olympic athletes. To read more
|
|
|
Daily Sales Tip: Using Fear to Your Advantage
Great salespeople have fear. The difference is that the best are fearful of not being the best, or not winning. Struggling salespeople are fearful of losing.
The real question is not "Are you fearless?" The real question is, "How are you going to use your fears to make you better?"
The next time fear has you, try the following:
1. Name something that you were fearful of that you absolutely didn't get through. We get through everything.
2. Develop a plan B and take action immediately. Have plan C ready to go if need be.
3. Recognize what your mind and body does when fear pays a visit. Invite it in, and then invite it to leave.
Greatness is about going where no others will go -- don't try to tell me there's no fear attached to that. The key is to recognize and use your fear so that it becomes your friend.
Healthy fear tells us we're on the edge of a breakthrough. We're in the right place doing the right thing. That's a little different than letting fear own us.
Source: Sales consultant/executive coach Chuck Mache
|
|
|
Job Postings
|
|
