Friday, April 27, 2012 | Edited by Daniel Moores
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Integrated Marketing Ideas from the CBS Radio Altitude Group
Keywords: Integrated Marketing

Rich Lobel, EVP of the CBS Radio Altitude Group, spoke on an RAB-produced panel at the NAB Show in Las Vegas recently. He began by quoting Richard Branson: "If you don't like change, you are going to like irrelevance even less."

Rich went on to share ideas, philosophies, and tips on creating integrated marketing ideas for advertisers. He takes integration beyond integrated media. He also talks about integrated content. Hear highlights of his comments in this 13-minute video. 		 


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Upcoming Webinar: Consultative Selling of Multi-Media

Join RAB's Brandeis C. Hall and Jon Erdahl, president of 3D MediaVentures, for this informative webinar and learn the power of a consultative selling and marketing mix.

Find out what advertisers expect from radio sales professionals in client meetings, as you explore new CNA questions that correspond to today's changing marketing landscape. You'll come away with a list of recommendations tailored to various advertiser objectives, and a host of proven integrated marketing ideas.

This webinar will be offered on Tuesday, May 8, at 3 PM (Central), and again on Thursday, May 10, at 10 AM (Central). For more information, click here.





Auto Radio Ads Have Greatest Influence Closest to Purchase

Category Update: Healthcare Companies

Baby Boomers: A Burgeoning Customer Market

On the Rise

More Consumers Dining Out on Sandwiches Boosts Category Growth

 

'Viewability' Better Than Clicks to Measure Online Ads
Keywords: Internet Advertising

Continuing to lose face among marketers, new research shows that clicks and total impressions are far from the best way to measure online conversions.

Rather, new findings from comScore and Pretarget -- both of which market ad targeting services -- show a stronger correlation between ad "viewability" and hover time, and conversion rates.

 

Local Online Radio Looks Strong in 2012
Keywords: Radio

According to the first edition of its quarterly Investing In Radio Market Report, BIAKelsey reports over-the-air local radio station revenues in 2011 reached $14.1 billion, a 0.4% increase from the year before. Radio's online revenues increased 15.1% in 2011, reaching $439 million.

 
     
Research Quick Hits

A new study from TNS identifies location-based services (LBS) as the function mobile users worldwide are most interested in using on their devices. To read more

Based on research by the Publishers Information Bureau, magazine ad pages have declined 33% since 2006. To read more

It seems like just yesterday natural and organic was the hot ticket, but local is quickly becoming a consumer favorite, as locally-sourced products are becoming more popular at grocery stores and restaurants alike. To read more

Patients prefer to fill their 90-day prescription medications at community pharmacies over mail-order pharmacies when co-pay costs are similar, according to a study conducted by Walgreens. To read more

According to The NPD Group, the average pay-TV subscription for basic pay-TV service and premium-TV channels in the U.S. reached $86 in 2011. To read more

Daily Sales Tip: Successful Cold Calling

Five thoughts:

1. Do lots of research: LinkedIn, Jigsaw, press release, etc. Do not call someone unless you have background info.

2. Keep it short on the phone. Push for a face-to-face meeting.

3. Don't ask insincere questions in an initial calll; e.g., "How are you today?" I find it hard to avoid doing this. It just feels polite.

4. Make sure you know exactly what you are trying to accomplish and the steps to get there. Gently steer the conversation toward your goals. Don't wait for the prospect to take you there.

5. Don't get discouraged. I used to make 100 phone calls for every 2 people I got on the line. Eventually the law of large numbers will catch up with you and you will find the right person with the right need.

Source: Nate Potter, Senior Account Manager, Honeywell

Job Postings

ACCOUNT EXECUTIVES, Apex Broadcasting - Destin/Ft. Walton, FL
General Manager/Sales Manager, Ohio Valley Small Market
Senior Account Manager, ARBITRON - Midwest Region
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