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Jersey Mike's Partners with U.S. Women's National Soccer Captain
Keywords: Promotions
Jersey Mike's Subs is teaming up with Christie Rampone, captain of the U.S. Women's National Soccer Team and Jersey Shore native, to create an instructional soccer video series for children that will be available on Jersey Mike's website starting May 1.
Rampone, the first spokesperson in the company's 56-year history, also will appear in a multi-tiered marketing program. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Upcoming Webinar: Consultative Selling of Multi-Media
Join RAB's Brandeis C. Hall and Jon Erdahl, president of 3D MediaVentures, for this informative webinar and learn the power of a consultative selling and marketing mix.
Find out what advertisers expect from radio sales professionals in client meetings, as you explore new CNA questions that correspond to today's changing marketing landscape. You'll come away with a list of recommendations tailored to various advertiser objectives, and a host of proven integrated marketing ideas.
This webinar will be offered on Tuesday, May 8, at 3 PM (Central), and again on Thursday, May 10, at 10 AM (Central). For more information, click here.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Zippo Rocks Out with New Campaign
Keywords: Marketing
People are still using lighters, so no doubt Zippo Manufacturing Co., the Bradford, Pa.-based maker of the now-retro-cool Zippo, is hoping that people are still flicking them on at rock concerts to signal their devotion (or nascent pyromania).
The company has launched a musical event, sweepstakes, giveaway, social media and online marketing program with retail tie-in called "Zippo Encore." The effort, with the tag "Rock On," aims to boost sales and increase Zippo's social media presence and product awareness among males 18 to 35. |
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FCC Proposes Allowing Public Radio to Use 1% of Airtime to Raise Cash for Charities
Keywords: Radio
Public service is part of the DNA of broadcasters and often that's done with on-air campaigns. But public radio stations have long been limited in their ability to conduct radiothons and air pitches for charities.
The FCC is proposing to loosen its rules to help public stations do more to help charities, churches, schools, and other non-profits raise money for worthy causes. |
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Research Quick Hits
According to a survey by PriceGrabber, 30% of shoppers plan to purchase their Mother's Day gifts one week prior to the holiday, while another 18% will wait until the last minute (within 48 hours of May 13). To read more
Chrysler Group continued its march back from near death in 2009 with first-quarter net income of $473 million, up more than 300%. To read more
More than two-thirds of Americans (71%) report the economy has not affected their household's purchasing habits of dietary supplements, based on the results of a survey by the Council for Responsible Nutrition. To read more
More TV advertising dollars go into prime-time broadcast network dramas -- some $4.9 billion per year -- than any other genre. To read more
What do consumers value most in hotel amenities? According to a survey by Hotels.com, it's free Wi-Fi. To read more
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Daily Sales Tip: Partnering with a Convenience Store
Want to gain visibility for a station promotion while you create incremental revenue that could self-liquidate the promotion's costs? Consider partnering with a multi-location retailer like a C-Store.
Display your grand prize, like a new vehicle, at various locations. Broadcast your morning show live. The C-Store benefits by showcasing their coffee and food, and you benefit by reaching current and new listeners face-to-face while showcasing your promotion.
Best of all, many C-Stores have non-advertising promotional funds to make these things happen. Ask for the district manager or the local person responsible for retail sales within the C-Store.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972) 753-6786
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