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Online Registration Kicks Off Preparations for the 2012 Radio Show
Keywords: Radio
Registration is now available online for the 2012 Radio Show, jointly produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB).
Held at the Hilton Anatole in Dallas September 19-21, the Radio Show will offer a comprehensive conference program featuring industry leaders and an extensive exhibition showcasing the latest technologies that are shaping Radio's future. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Upcoming Webinar: Consultative Selling of Multi-Media
Join RAB's Brandeis C. Hall and Jon Erdahl, president of 3D MediaVentures, for this informative webinar and learn the power of a consultative selling and marketing mix.
Find out what advertisers expect from radio sales professionals in client meetings, as you explore new CNA questions that correspond to today's changing marketing landscape. You'll come away with a list of recommendations tailored to various advertiser objectives, and a host of proven integrated marketing ideas.
This webinar will be offered on Tuesday, May 8, at 3 PM (Central), and again on Thursday, May 10, at 10 AM (Central). For more information, click here.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Home Builders' Health Improves
Keywords: Real Estate - Homes
America's biggest home builders are posting the largest gains in sales and new orders in years, fueling speculation that the sector is starting to turn the corner.
Although many builders reported continued losses for the first quarter, the losses are narrowing when compared with earlier quarters and the companies are citing a significant jump in traffic. |
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J.D. Power: Shoppers Switching Auto Insurance
Keywords: Auto Insurance
Although auto insurance shopping has reached its lowest point in five years, the percentage of those shoppers who are actually switching has reached its highest rate since 2008, according to the J.D. Power and Associates 2012 U.S. Insurance Shopping Study. |
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Research Quick Hits
Mother's Day isn't only good to mothers since it turns out to also be very good for digital picture frames, among other imaging-related devices. To read more
As consumers continue their slow but steady migration away from carbonated soft drinks, teas and sports drinks are seeing benefits, but the biggest winning segment in the cold vault is energy drinks, according to a recent retail survey conducted by Wells Fargo Securities. To read more
The mattress industry, which recorded sizzling growth in January and February, came back down to earth in March, with units declining by 4.1% and dollars posting modest growth of 4.2%. To read more
Amazon's Kindle Fire now accounts for more than half of Android-powered tablets in the U.S., according to new data from comScore. To read more
A new report finds further proof that today's youth are a lot different than their grandparents and even their parents. This time it is when it comes to driving. To read more
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Daily Sales Tip: Keeping It Positive
The old sales axiom that people buy from people they like is true; buying is a very emotional experience. Having a negative attitude makes you less likeable and approachable as a salesperson. Sometimes the biggest sales challenges can be overcome with the proper attitude.
That said, how do you maintain a positive attitude when times are tough? Sure, it's easy to maintain a positive attitude when you're over quota and things are going well; anyone can do this. But a true sales professional maintains a positive attitude despite thier challenges and setbacks. The consummate sales professional knows that maintaining a positive attitude will help him to overcome adversity and achieve his objectives.
Here are 5 simple tips to maintain a positive attitude in difficult times:
1. Don't dwell on your losses. Realize that you will win some and lose some and the next opportunity is around the bend. Dwelling on the past keeps you from living in the present and achieving your goals.
2. Recognize that you bring value to your clients. It's more than your product or service. It's the benefit of doing business with YOU. Help your customers to understand why they should do business with YOU and not someone else.
3. Remember your successes. Realize that you can achieve excellence by repeating positive behaviors and actions. Pay attention to what you did in the past when you experienced success. Harness those behaviors.
4. Avoid time wasters. Don't waste your precious time on naysayers and negative thinking. Associate with those who have similar goals and ambitions. It's amazing what like-minded individuals can achieve when they combine forces.
5. Be genuine. By being genuine and putting others' needs before your own you will benefit from sales. Take the time to genuinely understand your clients' goals, fears and ambitions. It's your job to help them to succeed.
Source: Orion Wolff, Senior Sales Advisor with Landslide Technologies
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Job Postings
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