Monday, May 7, 2012 | Edited by Daniel Moores
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Health Alliance on Alcohol Offers Tips for Parents to Curb Underage Drinking
Keywords: Cause-Related Marketing

During Alcohol Awareness Month, and with prom and graduation season just around the corner, now is a critical time for parents to engage their teens in discussions about alcohol, according to the Health Alliance on Alcohol.

The 2011 "Monitoring the Future" report found that since 1991, eighth-grade students who said they had used alcohol within the last 30 days has declined by half, to 13%. Rates have also fallen among older students, specifically among 12th graders dropping from 41% in 1981 to 22% this year. Still, there's work that needs to be done.		  


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Webinar This Week: Consultative Selling of Multi-Media

Join RAB's Brandeis C. Hall and Jon Erdahl, president of 3D MediaVentures, for this informative webinar and learn the power of a consultative selling and marketing mix.

Find out what advertisers expect from radio sales professionals in client meetings, as you explore new CNA questions that correspond to today's changing marketing landscape. You'll come away with a list of recommendations tailored to various advertiser objectives, and a host of proven integrated marketing ideas.

This webinar will be offered on Tuesday at 3 PM (Central), and again on Thursday at 10 AM (Central). For more information, click here.





Sponsor Perspective: The Attributes of a Good Property

Millennials Big Fans of Prepaid Cards, Payday Loans

Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers

Marketers Shouldn't Dominate Charities

Consumers Buck Headwinds, Binge on Big-Ticket Goods
 

'The Great Recycle' Takes Over NYC’s Times Square, Collecting 15,000 Beverage Containers in One Day
Keywords: Environmental

35,500 People Pledge Online to Recycle 275,000 Beverage Containers Weekly

Recycled Plastic Bottles will Build Raised Planting Beds for Urban Gardens in NYC Public Schools

On April 29, Honest Tea kicked off a national recycling initiative called "The Great Recycle" in New York City. The event featuring a 30-foot tall recycling bin in Times Square was a huge success with New Yorkers recycling more than 15,000 empty plastic, glass and aluminum beverage containers.
 

Clear Channel Media and Entertainment and Ad Council Address Childhood Obesity
Keywords: Radio

Clear Channel Media and Entertainment is partnering with the Ad Council to launch Healthy Habits, a new public service campaign designed to address the growing concern of childhood obesity in America, and to promote WeCan! -- Ways to Enhance Children's Activity & Nutrition -- a nationwide education program from the National Institutes of Health.
 
     
Research Quick Hits

Toyota made a big comeback last month after two years of struggles in the United States. The company's sales in the American market increased 12 percent in April, and its market share climbed to 15 percent, the highest point in 17 months. To read more

Almost three-quarters (71%) of adults under the age of 34 do not have a will, says a new survey by the online legal service Rocket Lawyer. And even 41% of aging Baby Boomers do not have one. To read more

Just as car makers discovered profits trump sales volume, banks are showing pricing and lending discipline on mortgages. The result: In the first quarter, banks saw big gains in mortgage-banking revenue and profit on the back of strong refinancing activity. To read more

Marketing and technology analysis firm Asymco has extrapolated retail data from US chains to reveal that Apple isn't just the top seller per square foot among US retailers, it outsells the average brick-and-mortar outlet 17 times over. To read more

We hear a lot about Boomers as members of the "sandwich generation," caught between raising their (sometimes adult) children and taking care of their elderly parents. The Pew Research Center notes that about one in every eight Americans aged 40 to 60 is currently caring for a parent, physically or financially. To read more

Daily Sales Tip: Objections Are Part of the Sales Process

Welcome objections. Clients don't object when they don't care.

Have you ever had a prospect listen to everything you say with zero resistance -- and then buy? It doesn't work that way.

Better to address unresolved concerns before your client buys rather than trying to do so once the campaign is well-underway. Objections are necessary steps on the way to a sale.

Source: Brandeis C. Hall, RAB, BHall@rab.com, (972) 753-6786

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