Tuesday, May 8, 2012 | Edited by Daniel Moores
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Ace Hardware Repeats as Customer Satisfaction Leader Among Home Improvement Retailers
Keywords: Home Improvement

Ace Hardware ranks highest in customer satisfaction among home improvement retailers for a sixth consecutive year, according to the J.D. Power and Associates 2012 U.S. Home Improvement Retailer Satisfaction Study.

Having a helpful and knowledgeable sales staff and making the shopping process easy are key drivers of customer satisfaction, according to the study, which measures customer satisfaction with home improvement retail stores based on performance in five factors. They are staff and service (including availability, courtesy, knowledge); store facility (including ease of finding merchandise and cleanliness); merchandise (including availability and product information); price; and sales and promotions.		  


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Webinar This Week: Consultative Selling of Multi-Media

Join RAB's Brandeis C. Hall and Jon Erdahl, president of 3D MediaVentures, for this informative webinar and learn the power of a consultative selling and marketing mix.

Find out what advertisers expect from radio sales professionals in client meetings, as you explore new CNA questions that correspond to today's changing marketing landscape. You'll come away with a list of recommendations tailored to various advertiser objectives, and a host of proven integrated marketing ideas.

This webinar will be offered today at 3 PM (Central), and again on Thursday at 10 AM (Central). For more information, click here.





Sponsor Perspective: The Attributes of a Good Property

Millennials Big Fans of Prepaid Cards, Payday Loans

Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers

Marketers Shouldn't Dominate Charities

Consumers Buck Headwinds, Binge on Big-Ticket Goods
 

Boomers Buying Food for Parents, Cars for Kids
Keywords: Baby Boomer Market

Baby Boomers have a lot of bills to pay these days. Most of those bills aren’t theirs.

They're helping to pay medical and utility bills for their aging parents, and even buying groceries for their moms and dads. And on the flip side, they're chipping in for everything from car insurance to rent payments for adult kids they thought flew the nest.
 

Spirits Market Increases 3.5 Percent in 2011
Keywords: Liquor/Wine Retailing

The spirits market in the U.S. grew 3.5 percent in 2011 and achieved a slight increase in share of total alcohol, with the fastest growth coming from some of the newest brands to enter the market.

According to data from Technomic's 2012 SpiritsTAB report, total spirits volume reached 199.8 million 9-liter cases. Technomic found that spirits now account for 6.4 percent of total alcohol, or adult beverage, up from 6.1 percent in 2010.

 
     
Research Quick Hits

Less than four months after its rollout, Anheuser-Busch InBev is crediting its new Bud Light Platinum with boosting the company's share of beer sales. To read more

Research conducted by ShopperTrak indicates that foot traffic at U.S. malls has been increasing since the beginning of the second quarter. To read more

More than three quarters (79%) of U.S. smartphone and tablet owners have used their devices for shopping-related activities, according to a first-quarter survey by Nielsen. The study showed smartphones are used more often than tablets for "on-the-go" activities. To read more

Mattress Firm has completed its acquisition of fellow Top 100 retailer Mattress Giant, adding approximately 180 stores in seven markets in Florida and Texas. To read more

For the second year in a row, Subway has landed in the No. 1 position in the Franchise Direct Top 100 Global Franchises Rankings due to its clear business plan, commitment to training and support, ability to innovate and sensitivity to environmental issues. To read more

Daily Sales Tip: Making a Sales Presentation

Your goal with a sales presentation is to gain commitment to either buy your product or service, or to advance the sale towards closure, whichever is appropriate for the type of selling you do.

To do so, you need to know what problem the client is trying to solve, or goal they're trying to achieve. Determine this in advance by asking questions, then craft your presentation so that it highlights and focuses on the features that will provide the benefits that align with the prospect's needs or goals.

Mix in questions so that the presentation is a dialogue, not a monologue. And conclude with one that allows you to take the prospect's temperature.

Practice these simple steps and you'll see fewer eyes glossing over during your presentations and more presentations leading to closed business.

Source: Sales consultant/manager Craig James, founder of Sales Solutions

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