Thursday, May 10, 2012 | Edited by Daniel Moores
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Harley's Sales Gains Reflect a Focus on the Retail Experience
Keywords: Motorcycles/All-Terrain Vehicles

It's spring, and that means while some people are disrobing to worship the sun, others are donning their riding gear and rolling their motorcycles out of the garage.

It also means that people who have always toyed with the idea of buying a first bike, or getting a new one, are heading to motorcycle dealerships to ogle and maybe buy.		  


Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.





RAB's In-Person Certified Radio Sales Management Class

RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, June 12-14, in Minneapolis.

This intense three-day session will focus on key areas managers need to help keep their stations on a growth track...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.

For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.





Study: Think Python, Not Buying Funnel

No Begging Here: Pet Food Makers Grow Appetite for Sponsorship

Pickups: America Falls Back in Love

Restaurants Sales at All-Time High as Recession Fades

Why Car Prices Vary From City to City
 

Pampering Yourself Is Newly Back in Fashion
Keywords: Health Spas -- Fitness Centers | Health and Beauty

If American consumers seem to be carrying less stress in their shoulders, it could be because they're buying more back rubs and beauty treatments.

Sales of personal-care services, including at spas, salons and weight-loss clubs, rose nearly 5% in 2011 from a year earlier, according to data from Sageworks, a financial-information company.

 

RAB Member Benefits Inbox: An Introduction to Cold Calling
Keywords: Radio

The RAB Member Benefits team receives hundreds of requests for information each week. From time to time, Radio Sales Today will feature one of the most frequently-asked questions and corresponding Member Benefits answer.

Q: I am new to Radio sales and cold calling is all new to me. How can I get more comfortable with cold calling and how can I get a better ROI on my calls?
 
     
Research Quick Hits

Apple may still be the dominant smartphone brand, but thanks to aggressive marketing and wider availability (particularly in the prepaid sector), Samsung is pulling awfully close in terms of market share, meaning there may be more head-to-head marketing battles between the two brands in the future. To read more

For home improvement stores, spring fever usually drives one of the busiest sales periods of the year, as consumers flock to lawn care, garden projects, and the seasonal lure of sprucing up the homestead. This year, however, more DIY companies are going digital. To read more

Ad spending on cable is now on par with that allocated to broadcast TV, according to data from Nielsen. To read more

Even though American stocks have doubled in price in the last three years, investors and traders large and small keep giving the market the cold shoulder. To read more

More Americans are keeping valuables at home, whether in room-size vaults or under-bed safes. To read more

Daily Sales Tip: Call or Show Up On Time

Sounds simple, doesn't it? Yet, I'm constantly surprised how many times a customer or prospect says, "Thanks for calling on time." Surprisingly, many salespeople fail to connect with prospects when they say they will.

A participant in one of my sales training workshops said, "But being 5 minutes late isn't a big deal. Besides, all kinds of things can cause me to be late." He went on to list every excuse and possible reason he would arrive late at a scheduled appointment.

Your excuses don't matter. If you say you're going to show up or call someone at a specific time, then do it.

Source: Sales consultant/author Kelley Robertson

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