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U.S. Auto Sales on Track for Best Showing Since 2007
Keywords: Automotive
U.S. auto sales are on pace for their best showing since 2007 and a third straight year of at least 10 percent gains, only the fourth such streak since the Great Depression, as more-confident buyers return to showrooms. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Be Sure to Take Advantage of "The Pitch!"
Earlier this month, RAB members received "The Pitch," a monthly e-mail from RAB that provides strategic and insightful leads to local radio sellers and managers based on National and regional activity and historical/thematic trends.
The latest issue includes three new Power Point decks to help you create your own "Pitch" covering automotive, real estate and gifting. Get marketing opportunities, consumer insights, current research, sales tips and more that are designed to help you drive revenue for your stations and meet your own sales goals.
Click here to read the latest issue, download the Power Points and look for the next issue in your inbox on Tuesday, May 29th, covering Retail (book stores, office supplies, mass merchants, credit cards, wireless, etc.), 4th of July and National Ice Cream Day (grocery).
Study: Think Python, Not Buying Funnel
No Begging Here: Pet Food Makers Grow Appetite for Sponsorship
Pickups: America Falls Back in Love
Restaurants Sales at All-Time High as Recession Fades
Why Car Prices Vary From City to City
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Home Depot, Lowe's Could See an Increase in Business
Keywords: Home Improvement
Spending on construction of new residential housing and improvements to existing homes is at a three-year high, a trend that may boost sales at Home Depot and Lowe's.
Private-residential fixed investment, which includes major replacements such as new roofs and improvements like finishing a basement, rose 9.1 percent from a year earlier to an annualized $360.7 billion for the three months ending March 31. |
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Helpful, Knowledgeable Staff is Key to Satisfaction with Sporting Goods Retailers
Keywords: Sporting Goods Stores
Customers who are highly satisfied with their sporting goods retail shopping experience are more likely to be loyal to the store brand, which may result in additional visits to the brand, sales and recommendations to others, according to the recently-released J.D. Power and Associates 2012 Sporting Goods Retailer Satisfaction Report. |
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Research Quick Hits
The winter holidays are typically the season for gift card sales, but restaurant chains are seeing a fresh opportunity in spring graduation season. To read more
Private schools are getting flooded with financial aid applications, and a growing number of the parents seeking help are earning $150,000 or more a year. Overall, the average cost of tuition at private schools across all grades is nearly $22,000 a year, up 4% from a year ago and 26% higher than it was in the 2006-07 academic year, according to the National Association of Independent Schools. To read more
comScore reports that retail e-commerce sales climbed 17% in the first quarter of 2012, to $44.3 billion, representing the sixth consecutive quarter of double-digit growth. To read more
The nation has fewer homes for sale, and that's helping prices in markets where low supplies are meeting strong demand. To read more
Are mobile and tablet apps really robbing physical retail outlets of customers and sales? Maybe not, according to a new consumer survey of mobile shoppers by Wave Collapse. To read more
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Daily Sales Tip: The Shorter the Better
You have to ask questions that truly engage the customer. However, this doesn't mean you need to develop complex questions.
Instead, the best tactic is to ask shorter ones. Long questions tend to result in short answers, while short questions will generally result in long answers.
An example of a great short question is, "Why?" In my opinion, there isn't a better follow-up question you can ask after the customer has shared with you some information.
Consider how your customers would respond to other short examples like, "Can you elaborate on that?" and "Could you explain more?" These shorter questions elicit detailed responses and that's just what you want.
On the other hand, asking complex questions often tends to perplex customers. Because they are not sure what you are looking for, they respond with the universal answer representing total confusion, "What did you say?"
Questions should not be your means of showing your customers that you are an expert. Save that for your statements.
Source: Sales consultant/trainer Mark Hunter
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