Radio Sales Today for Thursday, May 17, 2012

Thursday, May 17, 2012 | Edited by Daniel Moores

Radio Mercury Awards Announces Final Round Judging Panel
Keywords: Radio

Group Represents Diverse Creative and Advertising Mix

The final round judging panel has been announced for the 21st Annual Radio Mercury Awards, which will be presented during a much-anticipated ceremony in New York City on October 2.

This year's group of top-level agency creative leaders represents radio's foremost advertising categories including Automotive, Communications, Restaurants, TV/Networks/Cable and Financial Services.

Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.

Upcoming Webinar: Selling With Research

Research can help you get appointments, conduct more professional and informed CNAs, develop proposals and close deals.

Join RAB's John Potter and special guest Jenny Tsao of Arbitron for this information-packed webinar, as they explain how to use research, as well as how to utilize quantitative and qualitative data, and where to find research you can share with your advertisers.

This presentation will be offered twice -- on Tuesday, May 22, at 10 AM (Central), and again on Thursday, May 24, at 10 AM (Central). For registration information, click here.

Auto Radio Ads Have Greatest Influence Closest to Purchase

Category Update: Healthcare Companies

Baby Boomers: A Burgeoning Customer Market

On the Rise

More Consumers Dining Out on Sandwiches Boosts Category Growth

Jewelers Score a Solid Mother's Day
Keywords: Jewelry Stores

While the majority of jewelers say their Mother's Day sales were above or on par with last year, a number noted that the type of jewelry normally favored for the day -- personalized gemstone pieces -- weren't the top sellers this year.

Retailers say they sold more diamond fashion jewelry than anything else, producing a higher average ticket.

Solar Installers Offer Deals, Gaining Converts
Keywords: Green Marketing

Jay Nuzzi, a New Jersey state trooper, had put off installing solar panels on his home here for years, deterred by the $70,000 it could cost. Then on a trip to Home Depot, he stumbled across a booth for Roof Diagnostics, which offered him a solar system at a price he couldn't refuse: free.

Research Quick Hits

In a new analysis of the 17 digital tools most used in shopper marketing, Forrester finds that many of the most-buzzed about -- including social networking, daily deal sites and QR codes -- are struggling in earn their share of spending. To read more

It's time to do some "myth-busting," says Ford Motor Co.'s global marketing chief, and the maker is counting on a new global ad campaign, dubbed "Go Further," to get its message out to potential customers who have long ignored the brand -- whether in Boston, Berlin or Beijing. To read more

For those consumers thinking of buying a second home in the next five years, this might be their best opportunity. Record-low mortgage rates, bargain prices and dwindling home inventories are bringing some once-untouchable markets within reach for the first time in decade. To read more

While every store catering to the wealthy boasts about its exceptional service, exceptional bling and exclusive merchandise, Nordstrom comes in tops again in the latest ranking from the Luxury Institute. To read more

According to a new report by The NPD Group, BB Creams, also referred to as 'blemish balms' or 'beauty balms' have grown significantly in sales in the past several months. To read more

Daily Sales Tip: Manage Your Time

Take five minutes each day to plan your next day. Also, take ten minutes each Friday to plan your next week.

Make it a point to know where your meetings are each day, and plan to visit nearby prospects before and after your meeting. This will also allow you to have all your meetings in one area on the same day. Having a day planner, and using some kind of application on your phone, will help you with these tasks.

Remember time is money. If you're wasting your time, it's your income that's wasting away.

Source: Sales coach/author Ryan C. Lowe




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