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Mobile Is Here, Getting Bigger, Generating Revenue
Keywords: Mobile Advertising
 Making money selling mobile advertising was the topic of a panel at this year's NAB Show in a session produced by RAB. This 3-minute video highlights some of the comments from Cory Smith of ESPN, Martin Kristiseter from Marketron, Ivan Braiker of Hipcricket, Kim Leuger from Pandora, and Paul Jacobs from JacApps. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Upcoming Webinar: Selling With Research
Research can help you get appointments, conduct more professional and informed CNAs, develop proposals and close deals.
Join RAB's John Potter and special guest Jenny Tsao of Arbitron for this information-packed webinar, as they explain how to use research, as well as how to utilize quantitative and qualitative data, and where to find research you can share with your advertisers.
This presentation will be offered twice -- next Tuesday, May 22, at 10 AM (Central), and again on Thursday, May 24, at 10 AM (Central). For registration information, click here.
Study: Think Python, Not Buying Funnel
No Begging Here: Pet Food Makers Grow Appetite for Sponsorship
Pickups: America Falls Back in Love
Restaurants Sales at All-Time High as Recession Fades
Why Car Prices Vary From City to City
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Mobile's Surge
Keywords: Mobile Advertising
Sending one-way communications to consumers on mobile devices or optimizing a website for mobile is no longer good enough. Brands must now be able to optimize mobile channels in a way that enables consumers to make purchases, track pricing and comparison shop whenever and wherever they wish to in order to remain relevant.
That includes mobile versions of websites, as well as custom mobile apps. |
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Text Message Marketing Is Still a Thing
Keywords: Mobile Advertising
If you compare mobile marketing with TV networks, text message campaigns would be PBS. They're not sexy, and they're not enormously popular, but they're still kicking around, somewhat.
According to a survey of 2,262 adults conducted by Harris Interactive on behalf of location-based marketing firm Placecast, only four percent of mobile users receive marketing text messages. |
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Research Quick Hits
Restaurant industry same-store sales were up in April but dipped slightly compared to the prior month due to a decline in guest traffic and a mid-month drop-off, according to the latest NRN-MillerPulse survey. To read more
One segment of the economy that appears to be recession-proof is the pet category. According to a new CouponCabin.com survey, 75% of pet owners said the state of the economy doesn't affect how much money they spend on their pets. To read more
Sales of the athletic and sports footwear market totaled $18.4 billion in 2011, a 5% increase from the previous year. Walking shoes ranked as the biggest seller, with sales of more than $4.5 billion. To read more
How does online marketing translate to in-store purchases? Well, for CPG brands, new research shows that online targeting results in an 18% in-store sales lift versus non-targeted shoppers. To read more
Call it an Ultrabook. Call it a Sleekbook. It's still pretty much a wannabe MacBook Air. But for technology behemoths that count on computers like Intel and Hewlett-Packard, the new crop of thinner laptops are the latest attempt to electroshock demand. To read more
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Daily Sales Tip: The Fastest Way To Ruin Your Career
The subject line in an unsolicited email I received from a vendor trying to sell his service to RAB said: "I have tried to reach you." I opened it and read:
Hi john (sic),
I have tried to reach you several times regarding how we have been able to help organizations like rab (sic) by providing a feature rich online video presentation platform that allows you to quickly and easily assemble video content that works.
Although I was looking forward to speaking with you, I certainly don't want to be a nuisance or waste your time. To help me understand your situation, it would be helpful if you would respond with one of the following:
1. "I'm just not interested (so you can stop calling and emailing me). Thanks just the same."
2. "I'm not the person with whom you should be talking. I'd like for you to discuss this with ___________________."
3. "I'm interested, but really busy at this time. Please call me on this specific date __________ and this time ___________."
I appreciate your response, as it will help me save you some time and effort.
Best regards,
Chris
I responded:
Chris, I don't recall voice mails or previous emails from you. How have you tried to reach me? John
His reply:
John,
I believe I have, perhaps there is an error with the phone number I have in my record. Thank you very much for responding. I appreciate you taking the time. Are you considering synchronizing video with your presentations? Check out the web site, there are some great examples of how some of our clients are utilizing the tool.
Regards,
Chris
My response:
What phone number did you try?
After that, no response from Chris.
The approach of his email is not bad...if he had honestly tried to contact me and I had not responded. Sales careers are cut short by lying. Be honest with prospects and advertisers and enjoy a long and successful career in sales.
Source: John Potter, VP/Training, RAB
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