Friday, June 8, 2012 | Edited by Daniel Moores
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National Brands Expect Big Returns on Local Ad Investment
Keywords: Marketing

Advertisers expect similar or greater ROI from local ad efforts compared to national campaigns. As location-based social networks, hyperlocal communities and local search continue to garner consumer interest and use, national brands are seeing the inevitability of extending their presence in the local space.

Findings released in May from local marketing automation provider Balihoo showed the vast majority of national brands (88%) in North America were investing some portion of their budget in local marketing. 		 


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Upcoming Webinar: ROR vs. ROI

All advertisers would like to take advantage of the dedicated relationships radio stations have with their listeners, and leverage that loyalty to their own brands.

Join RAB's Brandeis C. Hall for this timely webinar, where you'll learn how to create loyalty-transfer using your on-air assets, social elements and event marketing, and provide meaningful ROR and ROI for advertisers while growing your station's bottom line.

This presentation will be offered twice -- on Tuesday, June 26, at 3 PM (Central), and again on Thursday, June 28, at 10 AM (Central). For registration information, click here.





Sponsor Perspective: The Attributes of a Good Property

Millennials Big Fans of Prepaid Cards, Payday Loans

Low Viewability Impacts CTR, Rich Media Mobile Campaigns Engage Consumers

Marketers Shouldn't Dominate Charities

Consumers Buck Headwinds, Binge on Big-Ticket Goods
 

Google Shopping, Food and Drink Lead Massive Mobile Web Ad Growth
Keywords: Mobile Advertising

Despite rumors to the contrary, display advertising is not dead, according to an upbeat report on the formats from Google-Owned DoubleClick. But among the key growth areas, mobile clearly stands out.

 

As Millennials Grow Up, Big TV Faces a Race Against Time
Keywords: Generation Y Market | Television

For cable and satellite TV providers like Comcast, DirecTV and Time Warner Cable, Millennials, or those young adults born between 1983 and 1997, represent both the greatest opportunity and biggest threat to their businesses.

 
     
Research Quick Hits

Parents magazine and car-research site Edmunds.com have partnered to come up with their 2012 list of the 15 best family cars -- three in each of five categories. To read more

Half the smartphones in the U.S. (50.8%) ran on Google's Android platform through April, according to the latest mobile market data from comScore. Apple's iOS claimed almost a third (31.4%) of the market, trailed by Research in Motion's BlackBerry (11.6%), Microsoft's Windows Mobile/Windows Phone (4%) and Symbian (1.3%). To read more

For the first time, U.S. consumers could spend more on online movies this year than on physical video formats. To read more

Active home buyers are increasingly concerned about rising home prices, prompting a growing number to slow down their purchase plans, according to a new survey. To read more

A vast majority of shoppers continue to purchase some private-label products on a regular basis, based on a report from Perception Research Services. To read more

Daily Sales Tip: Does Your QR Code Make People Hate You?

I recently heard an interesting presentation for advertisers by Sara Santiago, President of Roll Mobile, a mobile marketing agency. She asked who in the audience used QR codes. About 1/3 of attendees' hands went up. She asked whose QR codes linked to a website. Hands remained raised. She asked whose QR codes linked to a mobile website, and almost all hands went down.

Think about it. QR codes are used with mobile phones. Most online websites are hard to read on mobile phones. Sara discussed human nature. The first thing people believe when you send them to a site they can't read is you hate them.

If you use a QR code to link to a website, make sure it is a mobile website.

Source: John Potter, VP/Training, RAB

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