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Fast Food's New Mantra: Remodel and They Will Come (and Spend)
Keywords: Fast Food
Year in, year out, most fast food restaurants see a steady increase in drive-thru visits by customers. While the rise in business is welcomed, fast food chains get even more excited when diners eat in the restaurant -- because when they do, they tend to spend more.
And Wendy's and McDonald's are among the chains that have begun employing a straightforward, if pricey strategy to increase the likelihood that customers will dine in, linger longer, and drop more cash on each visit. |
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Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.
Upcoming Webinar: Budgeting Strategies and Tactics for a Successful 2013
An accurate budget can be the single most important document to assure any manager's successful year. Before you submit your 2013 budget, join RAB's John Potter as he discusses strategies, systems and new ideas for completing this critical task.
This webinar will offer resources for projecting revenues, while exploring the economic, advertising and station factors that can influence your budget. A discussion of staffing considerations and tools you can use with your sales team to involve them in the process will also be featured.
This webinar will be offered twice -- on Tuesday, August 7, at 3 PM (Central), and again on Thursday, August 9, at 10 AM (Central). For registration information, click here.
Auto Radio Ads Have Greatest Influence Closest to Purchase
Category Update: Healthcare Companies
Baby Boomers: A Burgeoning Customer Market
On the Rise
More Consumers Dining Out on Sandwiches Boosts Category Growth
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Recession Has Many Looking Thrift Store Chic
Keywords: Consumer Behavior
For Patrice J. Williams, shopping at thrift stores started out as a way she could dress like other women in her office without breaking the bank.
Now, she thinks of thrift shopping as a "treasure hunt" -- one that benefits her closet and her wallet, says Williams, a 29-year-old freelance writer living in New York City. |
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Study Identifies States with Highest/Lowest Auto Repair Costs
Keywords: Auto Service and Repair
We all know that it can rapidly drain your wallet getting repairs done on some of the more exotic import vehicles, but even for mainstream brands, repair costs can quickly add up if you're out of warranty.
And a new study suggests that no matter what product you own, costs will vary widely depending upon where you live. |
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Research Quick Hits
General Motors on Tuesday began offering an unusual money-back guarantee as the U.S. auto industry kicks off its year-end clearance season. To read more
Media sellers beware: Telecoms are tapping the brakes in ad spending. For that, blame the phone in your pocket. To read more
The long-term decline in newspaper advertising revenues will continue unabated in coming years, according to the latest round of ad spending forecasts from PricewaterhouseCoopers, ZenithOptimedia, and Magna Global. All three forecasters see more drops and a diminishing share of overall ad spending in the middle years of this decade. To read more
Nine chains have earned especially high marks in Consumer Reports' survey of sit-down restaurants, which will be published in the magazine's August issue. To read more
Online retail sales may slump during the summer, but that doesn't mean shoppers aren't occasionally willing to drop the big bucks. It just might depend on the day of the week. To read more
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Daily Sales Tip: Profiling the Prospect Through Social Media
How about researching not only the company but the prospect. Already do that? Using Google? So does everyone! Make sure you are researching your prospect on LinkedIn, Twitter, their blog, etc. Use http://socialmention.com to see what kind of social networking footprint they are leaving.
Oh, and by the way, if you find something out about them like they sing in a band, run in 5K's, etc., don't you dare disregard that. What's everyone's favorite subject again? You keep that in your back pocket! And make sure you keep listening for clues after the meeting, too!
Also respect the fact that they will in turn Google you. Having your own online footprint gives them the ability to start to get to know you. Remember that old sales axiom that "Customers buy us before the company?" That process actually begins before they even meet you.
Source: Sales trainer/mentor Paul Castain
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Job Postings
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