Friday, July 20, 2012 | Edited by Daniel Moores
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Women More Likely to Go Mobile-Only for Social Activities
Keywords: Cellular Phones | Mobile Advertising

eMarketer estimates that by the end of this year there will be nearly 116 million smartphone users in the U.S., as well as nearly 55 million tablet users. And in many cases, smartphone and tablet owners have made their mobile or portable devices their primary venue for computing --especially for less-intensive tasks like web browsing and communication.

June research from Prosper Mobile Insights indicates that there are some substantial differences between men and women in the U.S. when it comes to choosing mobile-only for certain activities. 		 


Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.





Webinar Next Week: Write Right! Effective Copywriting

In our rush to do online, digital and social marketing for our clients, we often forget the most powerful tool we have to get advertiser results -- effective copywriting.

Renowned copywriter Jeffrey Hedquist, President/Creative Director of Hedquist Productions, will headline this special webinar, as he joins RAB's John Potter in presenting proven ideas for effectively communicating with radio listeners and influencing their buying decisions. Included in this information-filled session will be lots of audio examples demonstrating these techniques.

This webinar will be offered twice -- on Tuesday, July 24, at 3 PM (Central), and again on Thursday, July 26, at 10 AM (Central). For registration information, click here.





Auto Radio Ads Have Greatest Influence Closest to Purchase

Category Update: Healthcare Companies

Baby Boomers: A Burgeoning Customer Market

On the Rise

More Consumers Dining Out on Sandwiches Boosts Category Growth

 

What Stations Are Doing: Parenting Expo
Keywords: Radio

South Central Media's WJXB in Knoxville creates integrated marketing opportunities for advertisers that include on-air and digital advertising, promotions, and experiential events. One of the successful events for this "At Work Station" is the B97.5 Parenting Expo.

 

Seven Tips for Maximizing Engagement with Online Video Ads
Keywords: Internet Advertising

Online video has grown massively in the past two years to the point where it is no longer just "nice to have," and is instead a vital part of many brands' marketing strategies.

As people are becoming more comfortable watching video online, the power of video advertising is also growing.
 
     
Research Quick Hits

Locked in a global battle for the growing luxury market, both BMW and Mercedes-Benz plan to launch a new product blitz never before seen in the high-line realm -- even as they both fight it out for dominance in what remains the world's largest luxury market. To read more

It's hard to believe, but in these times awash in data and information, marketers are still reliant on old demographic media buys. And they are passing up some of their most valuable consumers in the process. To read more

Travelers in the market for a bargain vacation may find that heading to a casino is a safe bet -- even if they don't plan to gamble. To read more

Groupon and Living Social have sold tens of millions of daily deals and are now a major force in retail. But they rely heavily on getting businesses to offer their goods and services at deep discounts. In exchange, businesses hope for payoff in the form of return customers. Sometimes, though, the flood of extra business causes more problems than it solves. To read more

In the first five months of this year, the nation's largest airlines have had the highest on-time arrival rate -- 84.3% -- for any such period in the 18 years that the Bureau of Transportation Statistics has been recording data. To read more

The coming Olympics promise to save another TV summer that big broadcast networks would just as soon forget. To read more

Daily Sales Tip: Let Clients Help Create Digital Ad Campaigns

Collaboration is a powerful sales process. When an advertiser collaborates with you to design an integrated marketing campaign, they are much more likely to say "yes" when we ask for the order.

Certainly we will continue to maintain our role as the marketing expert, helping guide them through the process. But by bringing them into a conversation, rather than treating them as an audience of our presentations, we'll increase our sales.

Think about ways you can bring them into the discussion by talking about their social media, their mobile website and apps, and their event marketing as well as their traditional advertising.

Source: John Potter, SVP/Professional Development, RAB

Job Postings

Vice President/Membership, RAB - Dallas, TX
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