Friday, September 21, 2012 | Edited by Daniel Moores
Daily Sales Tip    | RST Archive    |    Job Postings    |    Training Calendar    |    RAB.com     |   Print/View Full Issue           

comScore, Arbitron Team For '5-Platform' Audience Measurement Service
Keywords: Radio

Online research giant comScore is teaming with the radio industry's Arbitron Inc. to launch what they claim to be the "first-ever five-platform" audience measurement service simultaneously tracking video, audio and display content across radio, TV, PCs, smartphones and tablet computers.

The new service will provide persons-level data by integrating the array of audience measurement services offered by both companies, including comScore's census and panel-based PC, mobile and TV set-top systems, with Arbitron's portable people meter technology.		  


Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.





Upcoming Webinar: Deep Account Selling

Decisions on where to place the Big Dollars are made by Chief Marketing Officers, Brand Managers, and Agency Account Executives.

To reach the serious decision-makers and build an integrated campaign worthy of the Big Dollars, you must expand your relationships vertically within marketing and agency organizations.

Join RAB's Brandeis C. Hall for this idea-filled presentation, as you learn how to determine categories that are on the upswing, identify key decision-makers, create probing CNA questions, and utilize RAB research to save yourself time and effort.

This webinar will be offered twice: on Tuesday, October 9, at 3 PM (Central), and again on Thursday, October 11, at 10 AM (Central). For registration information, click here.





Study: Think Python, Not Buying Funnel

No Begging Here: Pet Food Makers Grow Appetite for Sponsorship

Pickups: America Falls Back in Love

Restaurants Sales at All-Time High as Recession Fades

Why Car Prices Vary From City to City
 

Mobile Messaging to Rack Up $7.4 Billion in Ad Spend by 2017
Keywords: Mobile Advertising

Mobile messaging ad spend will reach $7.4 billion by 2017, driven by a surge in location-based services, according to a new report from Juniper Research.

The Mobile Ads for Mobile Apps paper predicts that location-based SMS will become increasingly attractive to marketers as it allows more relevant ads to be delivered to consumers.

 

Web Connected TV Users Prefer Ads Over Fees for Video and Streamed TV
Keywords: New Media

According to YuMe and research firm Frank N. Magid Associates, 30% of all Internet homes have TVs connected to the Internet, and users of those sets are generally receptive to advertisements and ad-supported business models.

 
     
Research Quick Hits

Harris Corp. has partnered with Geo-Broadcast Solutions to introduce a new broadcast radio product that can target audiences more precisely, down to the neighborhood level. To read more

According to a new study by Ryan Partnership, branded shopping apps are the strongest driver behind unplanned purchases. Branded content on social networks drives people to try new products, and texts and social media are most likely to influence where people shop. To read more

As merchants sift through their back-to-school receipts, it looks like the season's two best sellers were social and mobile sales. To read more

U.S. consumers will spend $3.6 billion this year for daily deals, up 87% from the prior year, according to BIA/Kelsey. The research firm estimates 23% growth for spending of deals in 2013, up to nearly $5.5 billion in 2016. To read more

While all those new media measures and metrics are needed in a new digital media world, gross ratings points -- GRPs -- will be around for a while. To read more

Thanks to the ubiquity of smartphones, it is anyone's guess how consumers will pay merchants in five years' time. What is clear: As habits shift, big businesses will be at risk. To read more

Daily Sales Tip: Heard at the Radio Show

This week's Radio Show produced by RAB and NAB in Dallas has featured many sessions with information and ideas. Below are a few from my paraphrased notes.

Gerry Tabio of Creative Resources pointed out that agency buyers' jobs are to negotiate, not develop integrated campaigns. We must develop the campaigns and take them to buyers.

Kelly Wallace at Greater Media Philadelphia answered audiences: "Our digital revenues are 5%-10% of total revenues depending on the station."

Amy Leimbach with Alpha Broadcasting said 40% of their clients include digital in their station campaigns.

Gerry Tabio reminded that digital products are only tools. The creative concept of how to use the tools is what is important.

Ruth Presslaff of Presslaff Revenue Development reminds us of the importance of protecting your listener database. "Never, never, never give your list to anyone."

J. Love of Canada's Corus Radio says social media builds data bases and that's the big revenue opportunity.

Source: John Potter, RAB

Job Postings

President/CEO, Missouri Broadcasters Association
Local Sales Manager, Merlin Media - Chicago
Account Executives, Merlin Media - Chicago / New York / Philadelphia
Station Managers, Radio Disney - New York City & Boston
Account Executive, Signal Media - Little Rock, Arkansas
GENERAL MANAGER - Small Market,
General Sales Manager, Salem Radio - San Antonio
1-800-232-3131 | www.rab.com | To unsubscribe, CLICK HERE and enter REMOVE in the subject line.