Tuesday, April 22, 2014 | Edited by Daniel Moores
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Summer Travel Forecast: Bigger, Longer Vacations
Keywords: Vacations | Travel Agents

The days of cutting back on summer vacation trips appear to be over, at least for now.

"It looks like it's going to be a strong summer," Sarah Gavin, a travel expert with online booking company Expedia, told CNBC. "People are starting to take bigger trips."

(Source: CNBC, by Amy Langfield, 04/17/14)

Got a question? Call the Member Benefits Helpline at 800-232-3131 or email memberbenefits@rab.com.

Enter to Win More Than $25,000 in the Radio Mercury Awards.
Deadline Extended to April 30!

Enter your client and/or station radio spots and campaigns to win from more than $25,000 in eligible prize categories for radio stations, including the $6,000 Radio Station Produced Spot, $6,000 and $3,000 Radio Campaign, $6,000 Integrated Campaign and new, $1,500 Radio Promotion of the Year Showcase Award.

Submit client and/or station promotions into the new Radio Promotion of the Year category. Accepted entry formats include a spot, campaign, program open, live read, innovative unit lengths, remote or live experience, digital campaign (audio and/or visual, dynamic or static), Public Service Announcement or tune-in announcement. Entries can be in English or Spanish.

If you win, you'll take home a prize and trophy on June 4 at the 2014 Radio Mercury Awards, the premiere creative competition for radio. Showcase your radio work and be acknowledged on a national stage.

Submit your radio work that was broadcast, on-air or digitally, in the 16 months between January 1, 2013 and April 30, 2014. Complete your entry online by final deadline, Wednesday, April 30.

Go to www.radiomercuryawards.com for entry guidelines and easy online entry.


Self-Reward Becomes New Motivation for Luxury Vehicle Buyers
Keywords: Automotive

The motivation of luxury-car buyers is changing, concluded a panel of luxury-vehicle executives at the recent NADA/J.D. Power Automotive Forum.

"All the research is showing a very different mindset after the recession," said Michael Bartsch, vice president of Infiniti Americas. "Conspicuous consumption has shifted to self-reward."

(Source: Automotive News, by Dave Guilford, 04/15/14)


Walk-In Medical Clinics Are Expanding to Meet New Healthcare Demands
Keywords: Doctors & Medical Clinics

Retail walk-in clinics are still a relatively new addition to the healthcare industry, having only been around since 2000. But after several years of slow growth that can be traced to the recession and its aftermath, they are in an expansion mode again.

(Source: The Washington Post, by Martha Hamilton, 04/04/14)



Research Quick Hits

Nielsen's Portable People Meter (PPM) examines the changes in radio format listening shares for the month of March and the first quarter of 2014.
(Source: Nielsen, 04/18/14; Link to full article)

Based on new research from Mintel Menu Insights, the use of "organic" on restaurant menus declined 28% from 2010 to 2013, while the number of "gluten-free" mentions increased 200%.
(Source: Fast Casual, 04/11/14; Link to full article)

Total newspaper revenues, including advertising and circulation, fell 2.5% from $38.6 billion in 2012 to $37.5 billion in 2013, according to the latest figures from the Newspaper Association of America.
(Source: Media Daily News, by Erik Sass, 04/18/14; Link to full article)

Daily Sales Tip: Your Attitude

Attitude is the "advance man" of our true selves. Its roots are inward, based on past experiences, but its fruit is outward. It is our best friend, or our worst enemy. It is more honest and more consistent than our words. It is a thing which draws people to us, or repels us. It is never content until it is expressed. It is the librarian of our past, the speaker of our present and the prophet of our future. Yet, your attitude is under whose control?

Your attitude is 100 percent under your control! There are a lot of things in life that we have no control over. For example, there is absolutely nothing we can do about how prospects react to us or our products and services. All we can do is control the way we react. Yet, so many salespeople let the prospect's reaction determine their outlook for the day. Think about it, are you as positive, upbeat and driven on a day full of rejection as you would be on a highly successful day?

How do you react to negative prospects? Do you walk away discouraged and complain about it or do you take control, stay focused and go on to the next call? Success is based on good judgment, and that is based on experience. And the only way one can gain experience is through failure. Isn't sales a numbers game? We have to fail often to succeed once. This is all about attitude.

How you react, how you think, what you say to yourself or what you believe about yourself is all under your control and comes out in your attitude. You must first realize that your attitude is 100 percent under your control and learn to reflect, confirm and take hold of your attitude. You must take hold of your attitude towards yourself, overcome fear and be able to deal with rejection in order to increase your productivity while saving time and money.

What is your attitude towards your organization, its team players and products and services? Do you have an owner's mentality? If so, what would you do differently? Now, why are you not doing it? You have to address these issues and have a strong belief before you can move on.

What is your attitude towards the market that you represent? Do you have a clear, full-color picture of your ideal prospect? Do you know your competition and their strengths and weaknesses? If you don't, is it fair to say that you don't know what you are doing?

If you don't believe in:
-- Yourself
-- The organization that you represent, its team, products and services and
-- The market that you are selling in; move on and find something you do believe in.

How could you convince anyone else to believe in something that you yourself don't believe in?

Source: Sales speaker/author Bob Urichuck

Job Postings

Advertising Agency Franchise Owner, Viamark - MA, CT, RI, NH, VT, ME, NY, NJ, PA, DE, NC, SC, TN, GA, FL

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