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DineEquity's IHOP Launches Cafe-Style Spin-Off
Keywords: Restaurants
IHOP has quietly debuted its first coffeehouse-style spinoff, which offers a stripped down menu in a more modern setting and could signal the chain's move to target a younger, more urban demographic. |
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Profiting from HD Radio
With HD Radio picking up more listeners every day, the revenue opportunities offered by this exciting concept are growing accordingly. Making Money from HD Radio is one of five informative workshops to be presented by the RAB at the upcoming 2009 RAB Show.
Billed as the world's largest electronic media event, the NAB Show will be held April 18-23 in Las Vegas. The five RAB workshops are scheduled for April 20-21. For registration details and additional information on the 2009 NAB Show, follow this link.
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Lose Your Excuse
The Ad Council and RAB ask that you join your fellow Radio broadcasters in support of the Department of Energy's new PSA campaign called Lose Your Excuse.
This concerted effort will go a long way to help listeners understand the importance of saving energy and provide quick tips on how to get started, while simultaneously highlighting the strength of Radio to move listeners to action.
Add the new PSAs to rotation through Earth Day, April 22, 2009. And while you're at it, visit the Lose Your Excuse section of RAB.com for details at Dialing for Excuses...an exciting on-air promotion designed to get your listeners involved. |
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What Stations Are Doing: From RAB2009
Keywords: Radio | Coca-Cola
'Media Agnostic' Coke Says It's Following Customers From 'Couch to Shelf'
Coca Cola remains one of local Radio's biggest advertisers. At an RAB2009 panel, its top media team said Radio is often the right medium at the right time. |
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Daily Sales Tip:
The model of standard "gold" and "silver" sponsorship levels doesn’t work in the current climate, says 4 Fini’s Sarah Baer, who instead tailors the mix of online presence, on-site activations…to suit a particular brand’s budget and promotional objectives.
Entertainment Marketing Letter www.epmcom.com |
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| General Managers, Three Eagles Communications |
| Local Sales Manager, WFMS/WJJK/i94 |
| RADIO SENIOR ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| RADIO ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| GM, Cherry Creek Radio |
| General Sales Manager, CBS-West Palm Beach |
| Senior Account Executive, Saga, Norfolk/Virginia Beach/Newport News, Saga Tidewater Communications, LLC |
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