|
|
Robust Sales for Holiday Weekend
Keywords: Christmas | Consumer Behavior
More Americans went shopping over the Thanksgiving weekend than in recent memory, and online shopping accounted for the highest percentage of the weekend's sales yet.
The average amount spent per person from Thursday to Sunday was about $365, more than a 6 percent increase over last year, according to a survey of about 4,300 Americans by the National Retail Federation, a trade group that reported results on Sunday afternoon. |
|
Creating Your 2011 Cause Marketing Calendar
The concept of Cause Marketing has captured the attention of virtually every corporate executive in the U.S. today. For many consumers, supporting a cause is a prerequisite for doing business with a company.
As part of this timely webinar, Alternative Revenue: Creating Your 2011 Cause Marketing Calendar, RAB's Brandeis C. Hall will offer you and your station a host of fresh ideas for various causes, campaigns and sponsorship projects that can be of benefit throughout the coming year!
This presentation is set for Thursday, December 9, at 10 AM (Central). For more details and registration information, click here.
|
|
|
|
|
Are You Getting Your Share of Digital Business?
There is a reason Radio is not getting the Digital revenue it deserves: Too many clients don't think Radio sellers understand Digital. And that means the money that could be going to Radio, to your stations, to your commission checks, is likely going somewhere else.
It doesn't have to.
RAB's Certified Digital Marketing Consultant (CDMC) training will give you and your team the confidence and ability to present and close your station's Digital business. Period.
For more information, contact Rob Boaden today at (843) 757-5066 or rboaden@rab.com.
|
|
| |
Read More |
|
|
Main Street Offers Mall Alternative
Keywords: Christmas | Small Business
In Ridgefield, Conn., Main Street is lined with independent boutiques and offers shoppers the quintessential "anti-mall" experience: a relaxing ambiance, unique gift items and attentive customer service.
But being far from the mall isn't always a plus during the holiday shopping season, when consumers flock to big-box stores offering deep discounts -- sales that small merchants often can't match. |
| |
Read More |
|
|
Study: Gen Y Puts Brakes On Car Ownership
Keywords: Generation Y Market | Automotive
America's youth-driven obsession with cars goes way back to well before rebels were without causes. And it has transmogrified over the years from muscle cars to vans to the import-craze that has fueled franchises like Hot Import Nights and the rise of "drifting" in the U.S. But a new survey suggests the engine could be stalling out. |
| |
Read More |
|
|
|
Daily Sales Tip: Great Sellers Take the Longer View
Great sellers are not immune to lousy meetings. They sometimes miss a cue, get distracted, make decisions to abort the effort too soon, or too late. Sometimes they mis-target, short change the research effort or just come across a prospect who's there to win the session, which usually means to lose the opportunity.
So great sellers experience what the rest of us do as well, episodic failure. The difference between the remarkable sellers and the rest of the pack is that the exceptional performer doesn't judge himself by an unfortunate outcome. That is to say, he doesn't become that failed visit. That's just not who he is.
The great seller takes a much longer view. The bad call was an occurrence; an event, rather than an inevitable outcome in the absence of sheer luck. He sees it for what it is; a moment in time...a short moment over a long time period. So, he doesn't get down. His self-image doesn't take a "hit." He either has an immediate take on what fell through or makes an artful analysis. If no answer satisfies in either case, he moves on, comfortable in the knowledge that, "hey, stuff happens." It's not a defining moment. There are lots of folks out there to meet with and help. Tomorrow's another day, as is the day after.
Great sellers don't get down and lose time. They get challenged. They never stop learning and growing and trying to make life/business better for all with whom they come in contact.
They take a longer view.
Source: Sales consultant/manager Bob Sherman
|
|
|
|
|
