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Super Bowl 2011: Maximizing Yardage During the Pre-Game Drive Period
Keywords: Event Marketing | Promotions
While economic woes linger on for many Americans, football season is a perfectly affordable antidote, offering great in-home entertainment with friends and family, the opportunity to try satisfying recipes, and (maybe) an excuse to splurge on some cool new digital hardware.
Hovering like a beacon at the culmination of the season is the Super Bowl, the single biggest party event of the year. |
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The RAB Revenue Road Show
The Radio Advertising Bureau is launching an In-Market Revenue Road Show focusing on markets in the 50-100 size range. The Road Show, scheduled for first quarter 2011, will include a turn-key training session customized for each market's individual growth revenue needs.
Potential areas to be covered include sales management, business development, creative strategies, advertising and research, and will feature an overall market assessment and opportunities to drive business immediately.
For additional information, contact Mark Levy at 972/753-6756, or mlevy@rab.com.
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Are You Getting Your Share of Digital Business?
There is a reason Radio is not getting the Digital revenue it deserves: Too many clients don't think Radio sellers understand Digital. And that means the money that could be going to Radio, to your stations, to your commission checks, is likely going somewhere else.
It doesn't have to.
RAB's Certified Digital Marketing Consultant (CDMC) training will give you and your team the confidence and ability to present and close your station's Digital business. Period.
For more information, contact Rob Boaden today at (843) 757-5066 or rboaden@rab.com.
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Sears' Kenmore 'Baking for the Troops'
Keywords: Social Media | Charities
Sears is using its Kenmore brand to cook up a sweet social experience for soldiers, with Kenmore's Facebook page helping to send a quarter of a million cookies to deployed troops this season. |
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What Stations Are Doing: Subway Fresh Artists Competition
Keywords: Radio
Subway, Clear Channel Radio and OurStage.com announced that local Tulsa band, Stars Go Dim, was selected as the grand prize winner of the Subway Fresh Artists competition. The campaign and music competition kicked off this fall. |
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Daily Sales Tip:
Find out who the supplier is for Private Label products in the grocery stores -- even if the chain supplies their own private label. They still have money to market these products and someone (a distributor) is supplying them with product and THEY have money.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786.
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