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Holiday Campaign Special: Federated Media's WOWO 'Penny Pitch'
Keywords: Radio | Charities
For the 62nd year in a row, Federated Media News/Talker WOWO/Ft. Wayne recently held its annual "Penny Pitch," a yearly fundraising effort to raise money for local charities. |
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Updated Newspaper Reports Available!
The Fall 2010 Newspaper Performance Reports for the Top 50 U.S. Markets are now online. These comprehensive studies of readership and circulation trends are among the most powerful selling tools provided by the RAB.
To access the Newspaper Performance Reports on www.rab.com, go to the "For Radio Stations" section of the website, and click on the "Research" tab.
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The RAB Revenue Road Show
The Radio Advertising Bureau is launching an In-Market Revenue Road Show focusing on markets in the 50-100 size range. The Road Show, scheduled for first quarter 2011, will include a turn-key training session customized for each market's individual growth revenue needs.
Potential areas to be covered include sales management, business development, creative strategies, advertising and research, and will feature an overall market assessment and opportunities to drive business immediately.
For additional information, contact Mark Levy at 972/753-6756, or mlevy@rab.com.
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Holiday Campaign Special: WMAL/Washington's Fisher House Radiothon
Keywords: Radio | Charities
In the nation's capitol, WMAL/Washington's annual Fisher House Radiothon raised more than $95,000 in donations during a recent 13-hour broadcast to benefit the organization that provides housing and support for the families of America's military personnel being treated at VA hospitals across America. |
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Holiday Campaign Special: Elf Louise Christmas Project Radiothon
Keywords: Radio | Charities
In the Alamo City, WOAI/San Antonio's annual Elf Louise Christmas Project Radiothon raised nearly $150,000 to help put presents under the Christmas trees of those in need. |
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Daily Sales Tip:
Every year we make New Year resolutions. For this year's career resolution, how about exchanging some bad habits in the way you conduct business for some positive habits?
Take a minute each morning and read your Radio Sales Today to see new products and trends. Look at each quarter's co-op expirations and plan for seasonal spending in categories such as Lawn & Garden, Paint, etc.
Keeping your professional New Year's Resolutions can make for some extra holiday spending money by the year’s end!
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786.
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