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Tom Joyner Partners with PreCash, Bancorp Bank to Offer The REACH Card
Keywords: African-American Market | Credit Cards
Of the estimated 43 million Americans who are either unbanked or underbanked, a disproportionate number are African American, according to a 2009 survey by the FDIC. Recognizing this issue, nationally syndicated radio host Tom Joyner is partnering with PreCash to present the REACH Visa Prepaid Card, issued by The Bancorp Bank, to empower more African Americans and others to manage finances through an alternative option to traditional banking by offering a simply priced prepaid debit card. |
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How to Write Better Commercial Copy
Nothing ruins a good ad campaign faster than bad commercials, and in this instructional webinar, you'll learn fresh strategies for Creating Commercial Copy That Gets Results.
RAB's John Potter will show you how to brainstorm ideas that engage consumers, how to get client buy-in, and how to keep your spots from being boring, while also outlining the three elements that no commercial should be without.
This presentation is scheduled for Thursday, January 20, at 10 AM (Central). For more information and registration details, click here.
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Introducing RAB's Online Management Training Program!
Based on the demand for a sales manager training program that does not necessitate travel, the RAB has created its new online Certified Radio Sales Management (CRSM) Course.
Certified Radio Sales Management delivers eight online classes that focus on the issues and topics that GMs and owners have determined are most important to them, including such considerations as hiring practices, compensation, accountability, budgeting systems, inventory pricing and training methods.
For more information, contact RAB Member Response at 1-800-232-3131.
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Asian Brands Dominate Preference Among Hispanic Auto Buyers
Keywords: Hispanic Market | Automotive
Toyota, Honda and Nissan dominate new vehicle preferences among Hispanics in the U.S., according to a recent study by Polk.
The three companies account for 46.4 percent of the Hispanic market based on an analysis of new vehicle registrations for the first nine months of 2010. |
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ANA: Multicultural Digital Investment Increasing
Keywords: Ethnic Marketing | New Media
More than half (56%) of marketers responding to a recent online survey confirmed that their companies are increasing their investments in digital media platforms for multicultural marketing purposes, reports the Association of National Advertisers (ANA). |
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Daily Sales Tip: Taking Control
To close more business effectively, you must be the one who is controlling and directing the customer through each step of a sales process. Don't expect the customer to know what to do next. Most people are commitment-phobic. They're not going to make a decision until they are presented with options.
Have you ever faced a situation where you follow up with a customer after several months, only to be told that they have just finished negotiations with a different vendor? It's frustrating and yet it's entirely preventable.
By waiting so long to follow up, you may have been doing what you assumed the customer wanted. However, this does nothing to help position you where you need to be for when that customer is ready to buy.
Stay in control of your sales process by adopting a strategy that gets your customers to commit to a series of steps -- and to stick to it.
In my sales coaching sessions, my advice is that you need to be following up with each of your customers at a minimum of every 30 days in some way. It doesn't necessarily have to be by phone, but you need to be doing something to stay in that top-of-mind position.
Source: Colleen Francis, founder and president of Engage Selling Solutions
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