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Auto Industry Leaders Encouraged But Wary
Keywords: Autos-New Domestic | Autos-New Imported
Walking the crowded floor of the auto show in Detroit last week, Montana dealer Bill Underriner was thrilled with the new vehicles and encouraged by the industry's more positive mood. A new Buick small car. A sporty hatchback from Hyundai.
But all the same, Underriner, who sells Buick, Honda, Volvo and Hyundai, remains cautious. |
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Webinar Tomorrow!
Nothing ruins a good ad campaign faster than bad commercials, and in this instructional webinar, you'll learn fresh strategies for Creating Commercial Copy That Gets Results.
RAB's John Potter will show you how to brainstorm ideas that engage consumers, how to get client buy-in, and how to keep your spots from being boring, while also outlining the three elements that no commercial should be without.
This presentation is scheduled for tomorrow at 10 AM (Central). For more information and registration details, click here.
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The RAB Revenue Road Show
The Radio Advertising Bureau is launching an In-Market Revenue Road Show focusing on markets in the 50-100 size range. The Road Show, scheduled for first quarter 2011, will include a turn-key training session customized for each market's individual growth revenue needs.
Potential areas to be covered include sales management, business development, creative strategies, advertising and research, and will feature an overall market assessment and opportunities to drive business immediately.
For additional information, contact RAB Member Response at 1-800-232-3131. |
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Vehicle Manufacturers Faced with New Challenges
Keywords: Automotive
Even as new-car sales recover -- and consumers flocked to the Detroit auto show to check out all the latest cars and trucks -- automakers are grappling with a new and different market after the recession of the last few years. |
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Look For More Leasing in 2011
Keywords: Auto Leasing
A continuing comeback in leasing is a sure bet in 2011 for four reasons: |
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Daily Sales Tip: Build Rapport By Saving Key Info
It's common for salespeople to follow up with long-time prospects every now and then, to see if anything's changed about their situation.
One way top salespeople build rapport with these prospects over time is by writing down specific details they discussed immediately after each call.
Once this information is stored with the lead, it's much easier for salespeople to reintroduce themselves (e.g., "The last time we spoke, you were telling me about a new product you were about to launch. How'd that go?").
The more rapport salespeople build with each prospect, the less awkward the occasional follow-up call becomes.
Source: Rick Davis, president of Building Leaders, Inc.
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