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Valentine's Day Spending Predicted to Increase 11 Percent
Keywords: Valentine's Day
What labor of love? This Valentine's Day, couples are once again eager to shower their loved ones with special gifts. According to the National Retail Federation's 2011 Valentine's Day Consumer Intentions and Actions Survey, conducted by BIGresearch, the average person will shell out $116.21 on traditional Valentine's Day merchandise this year, up 11 percent over last year's $103.00. Total holiday spending is expected to reach $15.7 billion. |
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Rev Up Your Auto Dealers in 2011!
Despite an overall improvement in sales last year, the auto industry is still undergoing dramatic changes -- particularly in the area of advertising.
Join RAB's John Potter for this revealing webinar, as he examines the latest sales statistics, what auto dealers are thinking these days, and most importantly, how you can be more effective in selling to them.
This presentation is scheduled for Thursday, Feb. 17, at 10 AM (Central). For more details and registration information, follow this link.
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RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, Feb. 22-24 at the RAB Training Academy in Irving, Texas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2011...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Jeweler Optimism Tilts Upward in 2011
Keywords: Jewelry Stores
With sales up double-digits over last year and a happy holiday season, jewelers that responded to National Jeweler's annual post-holiday sales survey reported strong optimism regarding business heading into 2011.
A vast majority of respondents (74 percent) said they are somewhat (46 percent) or very optimistic (28 percent) about their business prospects for the year. |
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Motorcycle Brands Look for Keys to Youth
Keywords: Motorcycles/All-Terrain Vehicles
Both the products and the news are surprising in the motorcycle business this year, as companies like Honda and Harley try unusual methods for getting younger consumers, or first-time consumers, to swing a leg over a bike. |
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Daily Sales Tip: Profiling the Prospect Through Social Media
How about researching not only the company but the prospect. Already do that? Using Google? So does everyone! Make sure you are researching your prospect on LinkedIn, Twitter, their blog, etc. Use http://socialmention.com to see what kind of social networking footprint they are leaving.
Oh, and by the way, if you find something out about them like they sing in a band, run in 5K's, etc., don't you dare disregard that. What's everyone's favorite subject again? You keep that in your back pocket! And make sure you keep listening for clues after the meeting, too!
Also respect the fact that they will in turn Google you. Having your own online footprint gives them the ability to start to get to know you. Remember that old sales axiom that "Customers buy us before the company?" That process actually begins before they even meet you.
Source: Sales trainer/mentor Paul Castain
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