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Maya Angelou Hosts Her First Public Radio Show During Black History Month
Keywords: African-American Market
This month, Maya Angelou is hosting her first-ever public radio program. The one-hour broadcast is available to all PRI (Public Radio International)-affiliated stations and African American Consortium stations free of charge. |
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RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, Feb. 22-24 at the RAB Training Academy in Irving, Texas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2011...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Rev Up Your Auto Dealers in 2011!
Despite an overall improvement in sales last year, the auto industry is still undergoing dramatic changes -- particularly in the area of advertising.
Join RAB's John Potter for this revealing webinar, as he examines the latest sales statistics, what auto dealers are thinking these days, and most importantly, how you can be more effective in selling to them.
This presentation is scheduled for Thursday, Feb. 17, at 10 AM (Central). For more details and registration information, follow this link.
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Smartphone Penetration Highest Among Asians, Hispanics
Keywords: Cellular Phones
As of December 2010, nearly a third (31%) of all mobile consumers in the United States owned smartphones, cellphones with app-based, web-enabled operating systems. But smartphone penetration is even higher among mobile users who are part of ethnic and racial minorities in the U.S. -- namely Asian/Pacific Islanders (45%), Hispanics (45%) and African-Americans (33%), populations that also tend to skew younger. Meanwhile, only 27 percent of White mobile users reported owning a smartphone. |
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Allstate, American Family Differ In Hispanic Approach
Keywords: Hispanic Market
Allstate and American Family Insurance are taking different approaches to their marketing targeting Hispanic consumers. |
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Daily Sales Tip: Determining What Customers Expect
Knowing your client's expectations gives you a tremendous advantage over your competition.
Most salespeople will not ask what those expectations are; consequently, they cannot perform the way the client wants them to. In addition, most will rely on their company to "exceed" the client's expectations. It is impossible for a company to exceed the client's expectations because the company simply has too many clients with too many different expectations to individualize the sales process.
Consequently, you are the only one capable of doing it. It is your job to turn the purchasing experience into the one your client wants, not your company's. You must become the client's advocate in the process.
Knowledge really is power. By taking the simple step to ask your client what their expectations are, you gain the power to give them the experience that will give you the basis for gaining referrals and word-of-mouth marketing. In addition, if you discover your client has unrealistic expectations, you can deal with them at the beginning of the sales process rather than finding out later, after they have evolved into a real problem.
Do yourself a huge favor -- ask. Not only will it improve your relationship with your client, you'll see the effort returned in the form of more sales.
Source: Sales author/consultant Paul McCord
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